Microtech targeting the Retail Industry through Microtech Infinity ERP Solution at GITEX Dubai 2004

Microtech will be participating in GITEX Dubai 2004 -the Middle East's most significant IT event- that will be taking place in Dubai from 3-7 October.

During the last few years, the retail industry has seen growth at an unprecedented pace. This unprecedented growth in the retail industry coupled with increased competition and mounting customer expectation brings with it challenges which the industry has to address, to continue this pace of growth. This is where technology comes in. Technology gives retailers strategic advantage and it must be in synergy with strategy to maximize IT investment.

Microtech™ Infinity ERP can provide retailers with the strategic advantage they need to beat the competition by miles, it will enable Retailers to develop more effective cross-channel sales strategies, improve their supply chain management.

Microtech team in GITEX will be focusing on 'Localization', 'Moderate total cost of ownership' and 'short implementation cycle' of its Microtech Infinity™ ERP.

'Localization differentiates Microtech™ Infinity from other global ERP vendors', said Tamer Maher, Vice President Business Development. Regional organizations need to use ERP software that reflects the accounting, Human resources and legal requirements of the countries they operate in, Microtech™ Infinity ERP provides country-specific functionality in areas such as payroll and tax. Businesses in the Middle East have special requirements and it's important to take that into consideration, thus, Localization is a key selling point for us.

Microtech Infinity™ ERP stresses the advantage of moderate total cost of ownership. To ensure the client's maximum return on investment, Microtech provides free pre-sale consultation on which services and products would be required to ensure a successful fault-free operation. Our technical consultants work with the client to study available resources and business goals and suggest a plan, which will provide the maximum benefit, Maher said.

Companies buy multimillion-dollar software packages only to find out that they don't work—or at least don't work well—for one/some of their key business processes. The business processes (functional processes) in any organization indicate different control points and procedures, data flow, documents, and reporting. Since such processes serve the organization purpose or objective, they are the critical mapping criterion that any automated system should serve. Microtech enables its customers to identify such processes by interviews and research techniques to ensure that all functional managers in an organizational unit agree as to what business processes exist, Maher said.

A robust ERP system that demands a three-year rollout won't help much if you need quick impact, the short implementation cycle of Microtech Infinity™ ERP gives us a competitive edge over our global ERP counterparts. Microtech keeps on board a qualified team of professionals to assist customer management and operations levels in designing data models, workflow, business documents cycle, coding systems, and logistics procedures for maximum benefit of information technology and automation of their business processes, using our products as well as other IT components. Microtech's team will ensure management obtains required outputs from the system and will not end its service until operation is running smoothly and accurately, Maher said.

Boosting its presence in the GCC, Microtech recently opened its Riyadh office to cover all KSA operations, while its Dubai branch is expected to open next November.