Hyperlink to sell Noetix applications

Hyperlink has added Noetix solutions for Oracle Applications to its product portfolio, increasing the visibility and functionality of the Oracle E-Business Suite deployments on customers' sites.

Noetix has developed proven technology that automatically 'crawls' the customer's configuration of Oracle Applications, providing managers and users with fast access to business reports in a more cost-effective manner. Noetix's automatic installation process generates business intelligence information using terminology unique to the customer's configuration of Oracle Applications. Business users are then able to create ad hoc operational reports without the need for additional technical or consulting resources. The products have been designed to allow a much greater level of flexibility in reporting than other similar BI tools, while still being easy to use.

"Traditional business intelligence solutions still do not address the most difficult aspect of reporting: accessing the information needed in a timely and flexible manner," said Evan Schulz, Regional Sales Manager, UK/EMEA Noetix. "Unlike reporting solutions that require weeks of extensive manual mapping to produce a single report, Noetix technology automatically generates metadata based on the organization's customized implementation. Upon installation, hundreds of answers to the most important business questions are provided in familiar terminology, empowering Oracle Applications users with an easy way to get up and running with the reporting content they need to make important business decisions."

Hyperlink will sell the complete Noetix Enterprise Technology Suite (NETS), an integrated family of products that includes Noetix AnswerPoint, for reporting; Noetix WebQuery, an easy-to-use interface that simplifies report creation, publishing and sharing online; Noetix QueryServer, a query management platform that integrates data from different applications for secure reporting; and NoetixViews, which simplifies access with customized business views that reflect an organization's unique application data.

"Noetix software significantly increases the value of a customer's investment in Oracle Applications, by not only empowering users to easily develop and distribute their own reports, but also by significantly reducing the costs associated with report development," said Ghassan Al Jamil, Regional Sales Director, Hyperlink.

"More than 1,200 companies worldwide such as CompUSA, Motorola, Starbucks, Toshiba and Visa have already found tremendous value in Noetix's solutions, and now we are very pleased to be able to offer the same value to customers in the Middle East," concluded Mr. Al Jamil.