MSN Arabia makes content and design investment for better user experience

Browsers to the site can now experience a wide-variety of quick links to new content, which has been made easier to browse in both English and Arabic languages. A diverse range of interests are now represented on the site, which went live last week, which include: top sporting news, daily polls, movie theatre listings, restaurant guides, as well as current affairs.

"As part of our drive at MSN Arabia to continuously develop the site, we have added content to cover different interests and increasing demands of Internet Users in the Arab world," said Khaled Bichara, president and CEO of LINKdotNET. "We have not only enriched the content and increased the channels, but made the site easier to navigate and increased the interactivity of the portal to improve the entire user experience."

Interactive polls are already very popular, with thousands of users participating, since the new site went live last week. The polls focus on current affairs, celebrity gossip and humorous questions aimed at gauging the regional feelings of MSN Arabia users, whilst giving instant feedback on voting to users.

MSN Arabia has introduced many new aspects to its Entertainment Channel. These include an extensive restaurant guide for major Arab cities, where users can search to find a desired cuisine, opening hours, reservation contact information and a MSN rating. A new Movie Channel will also provide users with information on screening times, theatre addresses and reservation information for cinemas in Egypt, UAE and other Arab cities.

The new MSN Arabia site now offers users a new Job Channel, to post resumes and positions vacant from all over the Arab world. This facilitates both job seekers and employers, who can match skills, desires and qualifications to opportunities and candidates for jobs in the region. Channel additions to the site also include; new games and quizzes, more classified sections, sports and music news updates.

Through this investment in content and improved usability, MSN Arabia continues to focus on being the home for Internet users in the region. By responding to cultural needs and interests of regional users, in conjunction with increasing the services offered, becomes a more useful reference everyday.

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