Active Public Relations signs up with myTRAVELCHANNEL.com, the Middle East's leading travel web site

Active Public Relations spokesperson and joint managing director Louay Al-Samarrai stated that the agency was extremely pleased to have been chosen by myTravelChannel.com to handle their regional public relations activity saying that the future campaign was set to focus on three key areas of myTravelChannel.com's business.

myTravelChannel.com was set up by the Emirates e-Ventures Group 2 years ago to create an online travel site that offered its customers great deals on holiday packages, flights, car hire and Cruises.

"We are delighted to be working with Active Public Relations who we chose due to their ability to understand our business, the challenges that we faced in the areas of communication and the process that they brought to the party with messaging workshops and individual campaign ideas that talk to our key stakeholders," said Simon Lewis, Manager myTravelChannel.com

myTravelChannel.com is a young business that has grown successfully and can be proud that it is one of the few online clicks and mortars success stories on the region," said Sawsan Ghanem, Joint Managing Director, Active PR. "We are looking forward to communicating this success and innovation to myTravelChannel.com's key stakeholders."

myTravalChannel.com is the latest in a growing Client list for this young and hungry public relations consultancy set up in 2002 and now servicing multi-national Clients such as Sony Broadcast and Professional, SITA INC, Maxtor Corporation, Enterprise IG, and ESET US - makers of the NOD32 Anti Virus systems.