One of the region's leading retailers, The Rivoli Group, opens eight lifestyle showrooms at the BurJuman extension

The eight brands, which offer a range of high quality high-end products from watches to writing instruments to luxury communication instruments, and more, have introduced a mix of exclusive and unique concepts at their new showrooms at the BurJuman Centre extension.

The new showrooms that have been opened at the region's premier fashion destination include the Rivoli Group's own two prestigious chains, Rivoli and Hour Choice plus Links of London, Glitter, Dunhill, Vertu, Montblanc and Swatch, all of which are located on Level 1 of the mall. The Rivoli Group's fashion offering, Kenzo and Kenzo Hommes, is also available at BurJuman.

Announcing the launch of the brands at BurJuman, Mr. Adel Zarouni, Managing Partner of the Rivoli Group, said: "The retail landscape in the region has been growing at an amazing pace, and has become extremely competitive. Against this backdrop it has been the primary effort of the Rivoli Group to retain the competitive edge by presenting luxury products in exquisite exclusive stores at retail landmarks like the BurJuman Centre. As the Rivoli Group is also committed to innovation and excellence, we have always ensured that the entire range of our local and international brands offer the highest standards of quality and customer service in the retail industry of the region".

Mr. Ramesh Prabhakar, Managing Partner of the Rivoli Group, said: "The launch of eight lifestyle brands at BurJuman is part of our growth strategy at key locations in the UAE and the region. Building on this successful strategy, we have been able to expand our exclusive product portfolio, update and extend our locations to maintain our position as a leading regional retailer of luxurious lifestyle products. BurJuman has been highly popular amongst shoppers in our target market, and we are confident that all our new showrooms will continue to be major attractions".

The new Rivoli showroom is an extension of the exclusive format that has been introduced at Rivoli showrooms across the UAE, and has an exciting line-up of products like Carl F. Bucherer, Glashütte and Burberry. In addition to this, cK jewellery is also on display for the first time in the UAE at this Rivoli showroom.

Montblanc has launched its first flagship store in the Middle East at BurJuman, largely influenced by the extremely successful opening of its European flagship store at the world's most luxurious shopping avenue, the Champs-Elysées in Paris. The new look and feel of this Montblanc boutique showcases its ever-growing range of products in their entirety.

Dunhill has opened a trendy new concept showroom concentrating on hard goods with a special focus on writing instruments and lighters. The new concept is meant to emphasize a luxury lifestyle for men in every facet of their life. By choosing a Victorian red as the house color and the signature of the brand, it suggests a bold, masculine environment, quite reminiscent of a classical gentleman's club with the dark furnishings and mahogany interior. The store is designed to offer maximum flexibility with the furniture and displays being interchangeable and in keeping with the look of the merchandise.

Vertu is the world's first luxury personal communication company specializing in handcrafted mobile communication products. Through its tie-up with the Rivoli Group, they have now opened the first Vertu boutique in the UAE.

The Links of London showroom features an extensive range of products that reflect the brand's great reputation for innovative silver gifts and accessories. Links of London products include men's accessories such as cufflinks, money clips, collar stiffeners and keyrings, women's fashion accessories like jewellery plus small tableware, as well as baby gifts.

Of the eight lifestyle brands at BurJuman, Glitter is an entirely new concept store, offering fine fashion jewellery for fashion conscious women with its product range covering over 1,000 exquisite designs. With jewellery from Thomas Sabo and Crislu to name but a few brands, all of young and trendy in Dubai will be flocking to Glitter in no time.

Hour Choice is an innovative specialty chain representing a range of exclusive international watch brands including Swatch, DKNY, Diesel, D & G, Anne Klein, CAT, Continental, Cruiser, Swiss Army, Ellesse, Timex, EverSwiss, Kenneth Cole, Skagen, Fila, Reaction, and much more. Hour Choice offers an unparalleled range of fashion brands under one roof.

Swatch is introducing its new shop layout concept at BurJuman so that the experience of purchasing will carry an emotional vibe quite similar to that of owning a Swatch. The Jelly Fish Store concept is the latest interior design styling to come from this leading wristwatch manufacturer. Just as those cutting edge graphics, hip designs, fashion accents, trend innovations and cool technical details are shaped into a canvas for the wrist, the Jelly Fish Store concept also expresses the innovative spirit of Swatch. The materials, shapes, colors, images and technology used distinctly define the Jelly Fish Store through their visual, sensual and emotional excitement.

Demonstrating its strong belief in providing excellent customer service, the Rivoli Group has also opened a Service Centre within its Rivoli showroom at the BurJuman extension. The Service Centre will provide a variety of services to customers including watch repairs, engraving on writing instruments, and much more.