The multi-year relationship will not only include global advertising and event appearances but will also allow fans to stay connected to Maria via Web-based content.
As a tech-savvy 17 year-old who is on the road 30 weeks out of the year, Sharapova embodies the need for seamless mobility. Her international travel schedule and desire to constantly remain connected with family, friends and business relationships clearly demonstrates a powerful connection to the needs of Motorola's target consumer.
'Global seamless mobility while on the move is essential to many UAE residence. We believe that Maria connects with a new breed of consumers seeking just that' said Patrick Mulligan, General Manager of Motorola's Personal Communications Sector for the Middle East and North Africa.
The Sharapova relationship comes on the heels of several groundbreaking product and partnership announcements from Motorola that will create a seamless mobile experience for customers. The announcements included handsets featuring push-to-talk technology, 3G and EDGE throughout the Middle East Region.
Motorola announces International Marketing relationship with Wimbledon Champion Maria Sharapova
Motorola, a global leader in wireless communication technologies announced a global marketing agreement with Wimbledon Champion and rising pop-culture icon Maria Sharapova.
- United Arab Emirates: Tuesday, September 21 - 2004 at 12:19
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About MotorolaMotorola, Inc. (NYSE: MOT) is a global leader in wireless, broadband and automotive communications technologies that help make life smarter, simpler, synchronized and fun. Sales in 2003 were $27.1 billion. Motorola creates innovative technological solutions that benefit people at home, at work and on the move. The company is also a progressive corporate citizen dedicated to operating ethically, protecting the environment and supporting the communities in which it does business.
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2003.
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, September 21 - 2004 at 12:19 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This Article was updated on Thursday, December 14 - 2006
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
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