CBTL International has recently awarded all the CBTL outlets in the UAE with Runner's-Up position for Store Performance Management System™ (SPMS™). SPMS™ used for quality assessment is designed by CBTL International and is a trademark of the company. The winning positions for this award were contested by all the CBTL outlets across the world.
Commenting on receiving this recognition of achievement, Mr. Ismail Akil Abbasi, Chief Executive Officer (CEO), Dubtrade said: "SPMS™ is such a vital tool that it has been registered by CBTL worldwide. It is a combination of reports generated within the store and external agencies. An evaluation system that effectively measures customer's Total Quality Experience, SPMS™ has helped CBTL maintain a consistent quality in their service across all the stores in the region".
"The minimum acceptable SPMS™ scores set by CBTL International are very high. To be honoured with this award therefore signifies a tremendous vote of confidence in the CBTL outlets in this region. This award is not just for top quality products, but for the total quality coffee and tea experience," he added.
This system provides an objective snapshot of individual store ranking. The quality of service, product and the environment is measured independently of financial achievements, as financial results are not the only indicators of good performance.
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CBTL scores runner's up position in CBTL International's Store Performance Management System
- United Arab Emirates: Monday, September 27 - 2004 at 12:27
- PRESS RELEASE
Dubtrade, licensed master franchisee of The Coffee Bean & Tea Leaf (CBTL) for Middle East and the UAE has yet again reinforced its commitment to providing its customers a 'Total Quality Experience'.
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CBTL outlets can be found at reputable locations in Dubai including Bank Street, La Plage, Jumeirah Centre, Dubai World Trade Centre, Zayed University as well as at Al Ain's Jimi Mall and Sharjah's Sahara Centre. There are two new outlets that will be opening soon at Emaar Marina Walk and New Burjuman Extension. All of these outlets offer 32 varieties of the finest grades of Arabica coffee from specially selected estates around the world. The outlets also offer more than 30 varieties of CBTL full leaf teas as well as its own proprietary Special Dutch chocolate and French Deluxe vanilla, the key ingredients in its award-winning and popular lattes and original Ice Blended drinks. In addition, fresh baked goods and a full line of complementary coffee and tea merchandise are also available.About CBTL:
Founded in 1963, Coffee Bean & Tea Leaf is the oldest and largest privately held chain of specialty coffee and tea stores in the world. With a reputation for excellence, the company is a leader in product innovations, having developed the Original Ice Blended .Coffee Bean & Tea Leaf serves over 30 million coffee and tea beverages annually worldwide. Providing the highest quality coffees and teas for forty years, Coffee Bean & Tea Leaf currently has over 250 stores in California, Arizona, Nevada, Singapore, Malaysia, Sabah, Korea, Brunei, Indonesia, The Philippines, UAE and Australia and continues to expand both domestically and internationally.
For further information contact:
Percept Profile Gulf
Jaya Joshi
Tel : (971-4) 344-6373
Fax : (971-4) 342-9158
Posted by Anne-Birte Stensgaard, Senior News EditorMonday, September 27 - 2004 at 12:27 UAE local time (GMT+4)
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