Middle East's digital convergence leader, Samsung, is bringing the multi-faceted actress to formally announce her as its brand ambassador for the Samsung Fun Club.
The Samsung Fun Club is an online community and loyalty programme for Samsung phone owners. Launched two years ago during GITEX 2002, the fun club largely comprising young technology and gadget enthusiasts, offers mobile-interactive features including screen savers, wallpapers, images, graphics, video clips and 64-polyphonic ring tones.
Mr. J. H. Park, President, Samsung Gulf Electronics said: "We look forward to signing Ms. Simone Singh as brand ambassador for the Samsung Fun Club at the start of GITEX. Ms. Singh, one of the most talented and highly regarded actresses in the Indian sub-continent and also internationally, has emerged as a role model for the Middle East's younger generation, who form an important target audience for our latest digital products."
The Samsung Fun Club booth at Samsung's GITEX pavilion will host fun-filled activities including a series of quizzes and competitions, downloading of audio and video clips onto Samsung mobile phones, and a well-known DJ to keep visitors energised with the latest Arabic and English tracks.
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Middle East's digital convergence leader, Samsung Electronics, to sign actress as brand ambassador in GITEX 2004
- United Arab Emirates: Monday, September 27 - 2004 at 15:02
- PRESS RELEASE
Simone Singh, the quintessential television beauty and lead player of the hit sitcom "Heena" on Sony television, who also starred in director Karan Johar's blockbuster film, Kal Ho Nah Ho, is all set to wow audience visiting Samsung Electronics' pavilion at the GITEX event.
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In 2004, Elle magazine voted Ms. Simone Singh among the '50 Most Stylish People in India'. Ms. Singh was the first Indian invited to present an Award at the International Emmy Awards 2003 held in New York and was also nominated as the 'Most Stylish Female on Television' at the MTV STYLE AWARDS, 2003.
About Samsung Electronics
Founded in 1969 in Korea, Samsung Electronics today has 25 production bases worldwide and 59 sales subsidiaries in 46 countries. Samsung Electronics global strategy involves eight main regions: North America, Europe, Southeast Asia, Central Asia, Middle East & Africa (MEA), China, CIS and Latin America. Based on its vision of 'digital convergence' where everything will be integrated through networks, Samsung Electronics has currently positioned itself into four main business units, Home Network, Office Network, Mobile Network, and Core Components, producing the world's most innovative digital products. Currently, Samsung Electronics is the world's largest computer display manufacturer.
For further information, please contact:
Dhanraj Walvekar
ASDA'A Public Relations, Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa,
Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
Anne-Birte Stensgaard, Senior News EditorMonday, September 27 - 2004 at 15:02 UAE local time (GMT+4)
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