TNS announces winners of annual health care awards 2004

The awards were voted for by consumers, pharmacists or matched against TNS industry sales data to identify those brands which are leaders in their market.

Campaigns by both Pfizer Consumer Healthcare and GSK Consumer Healthcare were well received, each picking up three awards at the ceremony. A complete listing of the OTC Award winners is listed below by Category, Brand, Company, Agency

Advertising awards:

• Best TV advertising - Pharmacist voted, Gaviscon, Reckitt Benckiser, Cheetham Bell JWT


• Best trade press advertising - Pharmacist voted, Nicorette, Pfizer Consumer Healthcare, Euro RSCG Life


• Best consumer advertising (non-TV) - Pharmacist voted, Canesten, Bayer Consumer Care, Abbott Mead Vickers BBDO


• Best TV advertising for an OTC brand - Consumer voted, Nurofen, Crookes Healthcare, McCann Erickson


• Best non-TV advertising for an OTC brand - Consumer voted, Night Nurse, GSK Consumer Healthcare, Grey London


• Best advertising for a seasonal OTC brand - Consumer voted, Benylin, Pfizer Consumer Healthcare, J Walter Thompson


• Sales effectiveness award, Bonjela, Reckitt Benckiser, Cheetham Bell JWT


• Best value consumer advertising for an OTC brand, Covonia, Thornton & Ross, Bray Leino

Marketing awards:

• Best OTC sales force, GSK Consumer Healthcare,


• Best in-pharmacy training, Pre-reg and newly qualified pack, Pfizer Consumer Healthcare, Munro Foster


• Best website for an OTC brand, Dulcolax, Boehringer Ingelheim,, BBDO Interone, ,


• Best website for an OTC brand aimed at healthcare professionals, Practice Health, GSK Consumer Healthcare, London Creatives


• Best sales aid for an OTC brand, Dulcolax, Boehringer Ingelheim, Paling Walters,

Linda Alstead, Director, TNS Healthcare in the UK commented: 'High quality marketing and advertising campaigns are the key to successful product launches and sustaining sales in this competitive market place.

As a world leading market information group, TNS recognises the importance of high profile, successful campaigns in driving pharmaceutical sales and has designed the awards to celebrate the hard work and creativity that is required to ensure success.