LG will use the two-day conference - held under the patronage of His Highness General Sheikh Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and UAE Minister of Defence - as an opportunity to highlight the ever-increasing importance of effective PR throughout the Middle East and the need to integrate not only regional but international PR campaigns too.
"PR is evolving in the Middle East as institutions and societies face the increasing pace of change heightened by awareness and sophistication," said Hamad Malik, Senior Regional Manager, Marketing & Corporate Communications, LG Electronics.
"Communication plays a vital role in establishing and maintaining mutually beneficial relationships and public relations has been actively adopted as a key marketing communications tool throughout the region."
Addressing over 400 international PR professionals at the event, LG Electronics will also lead a thought-evoking discussion on 'A Network of Convenience: Questioning Industry Trends to Create Transparent PR Campaigns'. "Within this, we will also look at the need for communication and co-operation between regional and international PR experts...a necessity if this industry is to move forward. The development of integrated regional and international communications strategies is the need of the hour," he added.
In addition to LG's sponsorship, the IPRA conference has attracted support from premier Dubai real estate developer Nakheel, major international and regional industry players such as, Edelman PR Worldwide, ASDA'A PR, TRACCS/SACCS PR, and a host of media partners including PR WEEK, CNBC, AMEInfo and Gulf Marketing Review.
According to Steven Jones, IPRA Conference Secretariat and Conference Director for the Institute for International Research (IIR), organizers of the event, "The LG Electronics brand is globally recognized and much of their success can be attributed to their pro-active PR strategy and the importance they attach to integrated communications in their global marketing mix. LG have developed a sophisticated network of PR offices throughout the Middle East and have consistently raised the quality benchmarks that all PR practitioners should strive to exceed."
The IPRA Annual Conference Dubai 2004 is supported by Dubai Ports, Customs and Free Zone Corporation (PCFC), Dubai Convention Bureau (DCB) and the Dubai Department of Tourism and Commerce Marketing (DTCM).
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LG to support international PR meet
- United Arab Emirates: Tuesday, September 28 - 2004 at 14:34
- PRESS RELEASE
LG Electronics is to sponsor the first International Public Relations Association (IPRA) conference to take place in Dubai between December 12th-15th, 2004.
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About IPRAThe International Public Relations Association (IPRA), which has more than a thousand members from 98 countries, was founded in 1955 in London. It is active in promoting the exchange of information and co-operation in every sector of the profession, as well as in building a programme of professional development opportunities and other initiatives aimed at enhancing the role of public relations in management and international affairs.
About LG Electronics
LG Electronics, Inc. (Korea Stock Exchange: 066570.KR) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics conducts its business in three main areas: Digital Display & Media, Digital Appliances, and Telecommunications Equipment & Handsets.
The LG Digital Display & Media Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including plasma TVs, LCD TVs and monitors, and digital high-definition televisions (HDTV). The Digital Display & Media Company also provides digitally integrated products such as AV systems, optical storage, set-top boxes and home servers and is focusing on next-generation businesses such
as home and mobile networks
LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lge.com
Caption: hand-shake/signing picture
For more information, please contact:
Rawaj International
Dubai Media City, Dubai, U.A.E.
Ms. Zeina El-Dana, Account Director
Tel: +971 (04) 3913560
Fax: +971 (04) 3913564
About IPRA
The International Public Relations Association (IPRA), which has more than a thousand members from 98 countries, was founded in 1955 in London. It is active in promoting the exchange of information and co-operation in every sector of the profession, as well as in building a programme of professional development opportunities and other initiatives aimed at enhancing the role of public relations in management and international affairs.
About LG Electronics
LG Electronics, Inc. (Korea Stock Exchange: 066570.KR) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics conducts its business in three main areas: Digital Display & Media, Digital Appliances, and Telecommunications Equipment & Handsets.
The LG Digital Display & Media Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including plasma TVs, LCD TVs and monitors, and digital high-definition televisions (HDTV). The Digital Display & Media Company also provides digitally integrated products such as AV systems, optical storage, set-top boxes and home servers and is focusing on next-generation businesses such
as home and mobile networks
LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lge.com
Caption: hand-shake/signing picture
For more information, please contact:
Rawaj International
Dubai Media City, Dubai, U.A.E.
Ms. Zeina El-Dana, Account Director
Tel: +971 (04) 3913560
Fax: +971 (04) 3913564
www.rawajinternational.com
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, September 28 - 2004 at 14:34 UAE local time (GMT+4)
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