The products will be launched at 'INNOVATE 04', one of the largest customer events to be held during GITEX this year.
"This also brings into light the contribution made by the region to the corporation as a whole. We are already offering an entire suite of Xerox products and solutions in this market, and are now geared to make the launch a huge success through 'INNOVATE' 04," said Ben Gale, GM, Sales & Marketing, Distributor Operations.
The new products include the CopyCentre/ WorkCentre and the WorkCentre Pro 165/175, the CopyCentre and WorkCentre Pro C2128/2636/3545 colour enabled products with copy/fax/print/scan/e-mail capabilities. In addition, Xerox will also be launching the CopyCentre/ WorkCentre/ WorkCentre Pro 123/128, the entry level A3 multifunction.
"Xerox ME has been launching products almost simultaneously with the rest of the world. However, this will be the first time that we will be launching the products in the region ahead of the world", said Ayman Mattar, Product Manager, Distributor Operations. "We are very excited with the opportunity provided to us, to unveil these products first" he added.
"The company's vision is to enable customers to work efficiently in offices everywhere - in companies of all sizes. This means helping our customers to focus on their core competencies and build value for their enterprise. Xerox Corporation has transformed its office market strategy by enhancing its line with several new offerings, and instituted aggressive value pricing to reach both large and small customers with new products and services. We realise the importance of colour in the office and our new offering reflects this, " added Gale.
"The key challenges faced by organisations are 'reduction of costs' and 'improving the employee productivity'. Xerox has built on its experience and technology to bring new power, new value and new choices to our customers. From the entry-level multi function devices to the larger office systems, we are moving away from office technology to office efficiency. Rather than concentrating on sheer speed, our focus has been to build a better solution that provides better productivity," concluded Ayman.
Browse
related articles
XEROX for the first time to launch products in Middle East ahead of Europe
- United Arab Emirates: Tuesday, September 28 - 2004 at 15:44
- PRESS RELEASE
Xerox Middle East will launch a range of multi-function products in the Middle East ahead of its Europe launch for the first time.
Related stories
Also consider reading:
Digg
Facebook
LinkedIn
Twitter
Browse
related articles
Log in to request more information from Xerox
Notes and media contacts
Xerox Office Product Line Up;CopyCentre products are affordable choices for customers who want fast, reliable digital copiers. They are available in speeds ranging from 15 ppm to 90 ppm and can be upgraded to a multifunction system - as customers' needs change and grow. The CC123/128 provide entry level copying with full upgrade options. The CC165/175 is an extension to the existing 35/45/55 ppm products, and an alternative to the customer looking for a cheaper departmental option. The new CopyCentre C2128 Color, C2636 colour and C3545 Color copiers provide fast and efficient colour copying in the industry. These copiers can be upgraded with a walk up fax, and with the advanced multi-function controller, to make it a fully consolidated, colour enabled office device.
WorkCentre products are cost-effective, basic multifunction systems, providing copying and network printing with options for scanning, faxing and e-mailing. Speeds range from 15 ppm to 75 ppm. The new launches include the WCM 123/128 and the WCM 165/175. The 165/175 is an addition to the existing range of products. These products enable companies to consolidate equipment, save space and energy, and increase office productivity.
WorkCentre Pro MFPs copy and print at speeds from 23 ppm to 90 ppm in color and monochrome. They offer open architecture, advanced networking, and easy integration with solutions from third-party providers. The new launches include the WC Pro 123/128, WC Pro 165/175 and the colour WCP C2128/C2636 and C3545.
About Xerox ME
Established in 1985, Xerox Middle East represents the operations of Xerox Corporation in the Middle East region. The company is headquartered in Dubai and operates through a strong regional distributor network, which markets its vast range of cutting-edge, innovative document management products, applications and solutions. The company's extensive product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines. Xerox Middle East's commitment to quality is supported by a dedicated team of specialized business managers and technical specialists, who work hand-in-hand with Xerox Middle East's partners in distributor countries, in identifying and meeting diverse customer needs.
For more information on Xerox, visit www.xerox.com/news. XEROX® is a trademark of XEROX CORPORATION.
For further information contact:
Agency Contact:
Prem Ramchandran
ASDA'A Public Relations Dubai, UAE
Tel: 00-9714-3344550
Fax: 00-9714-3344556
Xerox Contact:
Ayman Mattar
Xerox Emirates
Dubai, UAE
Tel: 00-9714-3525885
Fax:00-9714-3511621
Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, September 28 - 2004 at 15:44 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
It looks like you are using a Mac - check out our 
Web Feeds