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Peugeot unveiled its new 407 to the Middle East with a dramatic helicopter entry over the Abu Dhabi seafront. The 407 has already enjoyed high sales in Europe, and Peugeot hopes to repeat this in the GCC. Jeremy Wetherhill, Divisional Manager, looks at the company's strategy.
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Lisa Creffield, CorrespondentThursday, September 30 - 2004 at 10:42 UAE local time (GMT+4)
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