Al-Faris is back at GITEX 2004 with dedication, excellence and stronger customer focused solutions

This year at GITEX, the company will be concentrating on extending its relationships with its clients, value integration partners and resellers. This year, Al-Faris has built stronger innovative customer-focused solutions that have been deployed in practice, and these will be showcased at GITEX. The company's stall will also have daily live demonstrations, and a special counter to handle direct sales enquiries. Al-Faris solutions are based on cutting edge technologies, with knowledge and skills expertise capable of delivering truly excellent solutions.

Some of Al-Faris's path-breaking products on display at the company Stand Q9-3 Sheikh Rashid Hall at GITEX 2004 include:

· Al-Faris Business Model Products (iExchange™, iCoop.com™, eTajer.net™, TrustedPay™) built to effectively deliver the greatest positive economic results and help clients create shareholder value and increase market shares.

· Electronic Bill Presentment and Payment (EBPP) and Public Access Solutions that add the capability to monitor, manage and optimize remote networks of devices such as kiosks, interactive displays and self service terminals for sectors such as retail, leisure and government will also be presented at GITEX.

· Enterprise Content Management (ECM) to efficiently manage complex business processes and transactions and leverage their ERP and LOB (Line-Of-Business).

· CRM Business Consulting Services and Online applications (e-commerce, portals, and relationship management) that deliver a strategy-driven approach for customer operations, focused on the right CRM operational strategy and applications for the Middle East marketplace to integrate, and provide personalized experience to customers, partners and employees at the frontline of the business.

· End-to-End Payment Infrastructure to enable payments any time, any place, on any device.
Delivering a Scalable, Reliable, Available, and High Performance end-to-end payment infrastructure to manage a wide range of low and high-volume ATM and POS networks; acquire, process and settle millions of daily multi-card and multi-currency payment transactions, and inter-bank and inter-network processing. A must for every financial institution.

· Secure Identity Management (SIM) solution - combines products, services and partnerships to help you tackle the challenges associated with building a fine-grained enterprise e-Infrastructure and security system intertwined with a strong identity and access management foundation.

· Managed Hosting Services (ASP) to maintain, manage, and make available from centralized sites, a variety of applications via the Internet and private networks to free organizations from having to own, develop, deploy and support the applications on site.

"Al-Faris®, having successfully positioned itself as the leading Middle East e-Business Innovator for designing, building and operating a combination of Innovative e-Business products and services, has achieved extended reach in the market place by stronger and shining relationships with its clients and VIP resellers." said Haitham Saleh Al-Faris, Chairman, President & CEO of Al-Faris®.

"We have a proven track record of excellently implementing our products and services, and delivering several advantages in terms of cost, quality and time to market, and this is becoming our greatest competitive edge," he continued.

Al-Faris® works with worldwide recognized suppliers of IT products and services. The company plays a key role in the Middle East market by customizing branded technology to clients' unique requirements, and thus helps customers leverage their IT investments, eliminate business obstacles and gain real business benefits in the form of efficiency, cost savings, increase their market share and earn meaningful returns on investment. Through its participation in GITEX 2004, the company is looking forward to extending its reach, and getting in touch with clients who will benefit from its expertise.