HP targets consumers, SMBs and enterprises with solutions to drive Middle East IT growth

With the MENA IT sector set to grow from $6.9 billion in 2003 to around $13.4 billion by 2008 according to IDC, HP is highlighting its three engines for regional growth: its 'Adaptive Enterprise' strategy, 'Smart Office' for the SMB space and a new line up of consumer products that promise to excite visitors and enhance hp's position as the world's largest consumer technology company.

The HP team will unveil some surprising and memorable opportunities for visitors to fully experience complete end-to-end solutions for consumer and business markets in the Middle East. The region is now recognised as the third fastest growing IT market in the world after India and China and HP is demonstrating at GITEX that it has the right people, products and strategies for continued success.

As well as local spokespeople, senior management from the EMEA region will also be present at the stand providing strategic insight into the current markets and growth zones. Top-level advice on business performance is balanced with the chance to become a celebrity and live a wireless, colourful lifestyle at the consumer area of the HP stand.

Adaptive enterprise lounge
HP's global strategy for enterprise is given a relaxed and business orientated forum in the Adaptive Enterprise Lounge: a place for networking and discussion that will enable enterprise customers to gain greater insight into how HP can redefine their business. The future of Middle East IT is also revealed in the Future@hp display on the mezzanine floor, where prototypes for future technology such as Arabic hand writing recognition technology can be demonstrated and tried out by visitors.

SMB
The highlight for many business visitors to GITEX will be HP's free advice service to all SMBs, revealing how HP solutions can enhance performance and profits for this fast-growing and dynamic sector. More information is available at www.hp.com/freeadvice . The Smart office 'better together" offerings will be on display in the mobility area, where visitors can experience at first hand the successful iPAQ 6340 and wide range of connectivity products services that enable a mobile life style while delivering outstanding value.

There will also be the largest ever range of notebooks from both the commercial and consumer range with the lowest ever pricing from hp. Savings are available to SMBs who can benefit from exclusive GITEX deals on servers, HP's desk top range, printers and switches with a free installation and care pack for the server.

Consumer
Visitors will have the chance to become celebrities as HP demonstrates how its photographic and printing solutions can put them on the front cover of Ahlan! Magazine as HP teams up with the Middle's East's leading society magazine.

HP will also bring to life some of the many fantastic new product developments in computing, the wireless home, photography and printing that are set to reshape our perceptions of IT in the homes, offices and social scenes of the Middle East.

HP is also set to dominate the IT scene across GITEX as many the top exhibitors such as Oracle, Microsoft, Intel and GISTEC make HP their first choice for display hardware. HP will also make an impression on every visitor to the show through its continued sponsorship of visitor registration this year.