Xerox brings 'Innovate 2004' show to Dubai

Revolving around the theme of 'Innovation changes everything, both in Xerox and in the Olympics (Xerox was the an Official World-wide sponsor of the Athens Olympic Games), the event will show that medals are not just a reward for athletic achievement, but also a tribute to creative problem solving and the power of innovation.

Xerox prides itself in its enthusiasm and ability to overcome professional challenges to provide the perfect solutions to its customers in increasingly innovative ways. Xerox has earned more than 15,000 patents, a demonstration of its leadership and legacy as one of the world's top innovators. Innovations are generated by a search for a better way, and from its earliest beginnings Xerox has prized its skills in solving problems and creating new technologies

"In keeping with our vision is to help customers do great work in offices everywhere, we are announcing exciting new products during 'Innovate '04'. We are very pleased to be launching these products ahead of the rest of the world!!' said Ayman Mattar, Office Marketing Manager, Xerox, Distributor Operations.

Year over year, Xerox office products continue to receive high honors from leading publications and independent testing organizations within the industry. These awards are testament to Xerox's technical advancements and ability to offer innovative products with the highest performance and quality available. Innovate'04 will include Xerox experts discussing the current trends affecting offices of all sizes, including the transition from copying to printing, increased use of color in office documents, and the best way to scan documents. Live demonstrations will also show tangible ways companies of any size can improve the efficiency and productivity of their offices.

Those attending will learn valuable shortcuts that can take time, steps and labor out of everyday paper and digital document-related work. Also, experts will discuss the value of color printing and demonstrate how new affordable technology allows users to add color to documents when and where it is needed.