British Airways' Executive Club joins meMILES LOYALTY PROGRAM

Already offering the widest choice of Frequent Flyer Programs to redeem from - having partnerships in place with Emirates & SriLankan Airlines, KLM Royal Dutch Airlines & Northwest Airlines, Qatar Airways, Air-India & Indian Airlines - the meMILES family has grown with British Airways as its newest member. The benefit of meMILES is that it features multiple Frequent Flyer program partnerships with these renowned airlines and further with over 40 of their airline partners. When transferring meMILES to British Airways' Executive Club, cardholders have a variety of options to choose from, such as access to over 250 airport lounges worldwide, reward flights, flight upgrades as well as benefits with British Airways' extended partner network.

meMILES never expire, making it the most advantageous loyalty program in its range of benefits, as well as its longevity. Even when expatriates choose to leave the UAE forever, their collected meMILES can be transferred to the Frequent Flyer program of their choice and used at a later date.

Louis Scotto, General Manager Retail Banking - Emirates Bank said, "It is a true pleasure to include British Airways as a member of the meMILES program. The benefits to our cardholders have increased enormously with this new partnership, clients can now not only transfer their meMILES to British Airways' Executive Club, but through British Airways, make use of their oneworld airline partners as well. meBANK is all about providing its cardholders with flexibility and the 'best' offers on the market and we believe meMILES has once again surpassed these expectations with the extended value offered, its level of rewards, flexibility and range of redemption options through our partnerships with these world class airlines."

Scotto added: "Since launching at the end of 2003, the program proved to be a tremendous success. The response from our cardholders has been overwhelming; many have benefited by collecting meMILES to redeem tickets from our partner airlines, for their annual holidays. This flexibility makes it so easy for our cardholders to decide how and when to spend their meMILES, the opportunities are endless, especially now with British Airways as our newest partner."

Steve Harrison, British Airways Regional General Manager, said - "At British Airways we believe in extending our passengers the best service possible, and our new partnership with meMILES allows our Executive Club members to accumulate the miles necessary to redeem reward flights or upgrades, even faster. It is very simple; your every day expenses can add to your holiday pleasure. We look forward to a long and successful partnership with meMILES."

meBank and Emirates Bank credit card holders will automatically be enrolled onto the program free of charge, and every time a meCARD or Emirates Bank credit card is used, the cardholder earns meMILES. Three interest free months, fifty-five days interest free credit period, no annual fees for the 1st year, free supplementary cards and free on-line access, complete the meCARDS card features, making it one of the most valuable cards currently available in the UAE.