LG launches mobile entertainment products

The LG MF-HE700 is a complete portable multimedia entertainment solution, with a whopping 30GB of memory and a 2.2-inch color screen. It can play a range of audio and video formats including MP3, WMA, ASF, OGG, WAV, MPEG, DivX, JPEG, and TXT. Equipped with an FM transmitter, it features a long lasting Lithium-polymer battery that can play up to eight hours of video and 20 hours of music.

Recent Booz Allen Hamilton research, conducted along with the Mobile Entertainment Forum and the Mobile Entertainment Analyst, indicates that after a period of intense competition, innovation and consolidation, the mobile entertainment industry, while still in its formative stages, shows signs of incredible potential. The major drivers of its development will significantly affect the future of mobile entertainment.

"According to the International Data Corporation, the global MP3 player segment will generate an estimated turnover of US $ 58 billion by 2008. The research makes clear that there are considerable revenue-generating opportunities to be leveraged by companies offering distinctive services. Technology is no longer seen as a business oriented necessity, consumers in the Middle East have embraced digital technology and are focusing on the benefits and value lifestyle products can add to their busy schedules. To keep pace with the changing consumer trends, LG continuously innovates its product line up; we want to enhance the consumer experience with new products that improve lives," said P C Choi, President, LG Electronics Gulf FZE.

The LG MF-FE410 is a stylish and compact MP3 player that utilises full-color OEL (organic electroluminescent display) technology to provide a bright, vivid display. In addition to supporting MP3 formats, the player can also be used as an FM radio and voice recorder. High-speed transmission relays from the player are done via a USB cable.

The award winning LG MF-FD150 is a portable, digital MP3 player with a memory capacity of up to 256MB and features an FM Radio with recording functions. The model was chosen from over 4000 entries from 40 countries to win the coveted Red Dot Design Award 2004 for its groundbreaking light, compact and easy to use design innovative design. The player also doubles up as a health and fitness aid as it features built-in step-counter and calorie counter functions.

"We have witnessed a strong interest in LG MP3 players over the past few years. The attractive design characteristics and new model updates is encouraging people in the Middle East to invest in mobile entertainment technology," said Choi.