Showtime extra showrooms for greater customer satisfaction

The shopping centre is one of the largest in Riyadh, centrally located and adjacent to NCCI Insurance and Saudi Telecom.

According to Wisam Edghaim, Showtime's director for Saudi Arabia, the company aims to increase customer satisfaction by improving the quality and increasing the number of sales points. Edghaim says that "our research indicated people like to buy direct from our staff. Our showrooms allow us to control the whole sales process and provide accurate information on new channels and technical developments."

Hand in glove with the new opening will be extensive and ongoing training. Showtime has adapted its recruitment strategy in certain areas and has recently recruited fifteen new customer service representatives who underwent a rigorous selection process and will be trained to very high standards of customer interaction and care.

Feedback from customers in Riyadh has been very positive to the increasing number of Showtime outlets. Mohammed Al Dusary said he was attracted to the showroom to get more information about the Showtime/ART deal as he is a great sports fan. "I went in with one inquiry and managed to get information about other offers and programs which I didn't know about before. It was nice dealing with people who knew their product well and were able to answer all my queries."