DAMAC Properties announces the opening of its third Sales Centre in Dubai

The new sales centre is located in the ground floor of the Bin Ham Building across the road from the Deira City Centre. It consists of a display area and meeting rooms for prospective customers on the ground floor, as well as management offices and a show apartment on the mezzanine floor.

"The decision to open an office in Deira was in response to our customers' wishes. We found that a lot of the prospects who were calling us about buying a properties were either Dubai residents living in Deira and its surrounding areas, or tourists staying in hotels in that area," said Hussain Sajwani, Chairman of Damac Group and Damac Properties.

Speaking at a press conference at the new Damac Properties location, he said that the location of the office has been strategically selected to capitalise on the dense traffic in and around the Deira City Centre. "We believe this is one of the most frequented areas in Dubai, and it gives us excellent exposure to potential customers, " he said.

To celebrate the opening of the new office, Damac Properties will be holding an open week in the office as of the official inauguration ceremony on Tuesday evening. During the open week, customers will be able to visit the sales centre to look at the latest Damac projects, and enjoy after-Iftar Ramadan snacks and sweets.

Peter Riddoch, CEO of DAMAC Properties, said that the new sales centre in Deira will complement the company's two other sales centres in the Dubai Media City and the Dubai International Financial Centre (DIFC), giving Damac Properties extensive coverage throughout Dubai.

"The sales centre in DIFC is conveniently located for customers staying in Bur Dubai and on Sheikh Zayed Road, while the one in the Dubai Media City gives us access to customers living in Jumeira, Umm Suqeim, and Al Barsha, as well as tourists staying in the beachfront hotels along the Jumeira coast," he said.

He pointed out that the opening of the new office will also help reduce pressure off the two existing offices, as Damac Properties continues to witness increasing interest and demand in its properties, especially following the launch of its two latest projects - Park Towers at DIFC and Ocean Heights at Dubai Marina.

Damac Properties crossed the ten-tower mark for the first time last week the launch of Ocean Heights. "We now have a total of eight projects comprising eleven buildings, since two of these projects are made up of two adjacent towers. The total value of our projects is over Dh 1.5 billion," Riddoch added.

He added that the opening of the new sales centre is the second step in Damac Properties' marketing offensive, which will see it positioning itself even more distinctly than other property developers in Dubai and the region, and focusing on the premium segment of the market.