Regional supply chain users benefit from Oracle E-Business Suite 11i.10

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Developed with extensive input from Oracle customers spanning numerous industries and sizes, the new Oracle Supply Chain Management 11i.10 helps companies meet evolving supply chain management challenges, eliminate waste, comply with government regulations, improve standards-based collaboration and increase profitable growth.

'The Middle East is among the fastest-growing regions for Oracle in terms of supply chain adoption,'. Said Husam Dajani, Vice President, Oracle Middle East and Africa.'As the region's manufacturing sector grows, and more logistics and distribution take place regionally, we anticipate that Oracle Supply Chain Management will be able to help more companies that want to reduce costs while fostering growth.'

Global Growth
In order to coordinate effectively key supply chain activities such as manufacturing and fulfillment across multiple geographies, decision-makers must have accurate visibility into regional customer forecasts, inventory levels, and resource utilization, among other constraints. Failure to coordinate extended partners in the supply chain can lead to costly inventory gluts or shortfalls, missed shipments, poor resource utilization and missed sales.

Oracle Supply Chain Management 11i.10 includes new global capabilities that help regional companies create truly open supply chains for better collaboration and data exchange, while supporting all currencies, languages and time zones. New functionality includes:


• International drop shipment capabilities for helping companies meet customer demands quickly and cost-effectively, regardless of physical location;

• Enhanced forecasting capabilities that coordinate demand planning activities across extended supply chain partners and all geographic locations; and,

• Mobile supply chain functionality to bring wireless capabilities to the entire supply chain, connecting all departments, trading partners and geographies.

Increased Market Share
Oracle® Supply Chain Management continues to capture market share as more companies, especially in the high tech and discrete manufacturing industries, benefit from its broad supply chain planning and execution functionality. In the Middle East, Oracle executives estimate that deployments of the company's supply chain management solutions have grown by up to 20 percent over the last 12 months. Regional companies including Qatar Steel, Midal Cables in Bahrain, and Petrochemical Industries of Kuwait, Juma Al Majid in the UAE and National Fireefighting Co of the UAE are among the many businesses that recognized the benefits they can derive from using the Supply Chain Management modules of the Oracle E-Business Suite.

'The Supply Chain Management Applications Report, 2003-2008,' conducted by independent analyst firm AMR Research, Inc., ranks Oracle second among software vendors globally for 2003 Supply Chain Management (SCM) license revenue and estimates the company to grow SCM revenue by nine percent in 2004. The report states, 'Oracle has built out a great deal of Supply Chain functionality during the last two years and as a result is successfully earning new Supply Chain business, particularly in high-tech and discrete verticals, topping other Supply Chain Planning (SCP) vendors in these markets and leading to a healthy growth rate in 2003.'

The AMR Research report further notes, 'Oracle's applications in particular began to pick up momentum in High-tech, Aerospace and Defense, and other discrete manufacturing verticals'

Enabling the Lean Enterprise
Because of its ability to eliminate waste and inefficiencies across the supply chain, companies continue to explore 'lean' techniques for all facets of supply chain operations, including manufacturing, order fulfillment, procurement, and maintenance, among others. In a manufacturing environment, for example, Oracle Supply Chain Management helps companies control product production, cost and quality for minimized risks from overproduction. Oracle
Flow Manufacturing enables companies to:


• Accurately plan for and accommodate customer demand by designing production lines with the flexibility required for fluctuating demand;

• Design processes for balanced operations by building lines for mixed model production, balancing production lines for anticipated demand and determining optimal resource requirements;

• Efficiently schedule and sequence production by designing production based on user-defined priorities, executing directly from sales order demand, scheduling mixed model production, synchronizing feeder lines and supporting what-if scenarios; and

• Communicate and complete production via order-less work completion for bills and routing and electronic management of engineering changes, scrap reporting, and quality collection

'Oracle Supply Chain Management is ideally positioned to enable companies in the Middle East to take advantage of the great cost-saving opportunities associated with fostering collaboration and creating a more lean enterprise,' added Dajani. 'In addition, industry-specific functionality for sectors such as high tech, healthcare and industrial manufacturing will likely further boost supply chain management adoption by enterprises across the region.'