As part of its ongoing support to the local community, BURGER KING® UAE joined the annual Caltex RoadStar campaign as a key supporter. The campaign, which promoted safe driving through on the spot rewards, was held recently across the UAE.
Commenting on their role in the campaign, BURGER KING® UAE Marketing Manager, Yasser Abdel Azim said, "As a firm supporter in the health and safety of the local population, it is with great pleasure that we joined with this very worthwhile initiative to promote safe driving in the UAE." During the campaign 12 drivers per day were rewarded for their safe driving by marshals patrolling Dubai's roads. Each safe driver selected received Dhs 750, a free oil change and service, plus a certificate from Dubai Police, and BURGER KING® Meals, for their role in responsible driving.
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BURGER KING UAE supported successful safe driving campaign
- United Arab Emirates: Wednesday, October 20 - 2004 at 12:19
- PRESS RELEASE
BURGER KING UAE today announced the success of its involvement with a major road safety campaign for at local drivers.
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BURGER KING® Middle East is managed by Hana International Company Ltd. and operates more than 125 restaurants around the region, through local Arab franchisees who are committed to serving customers the world's favourite flame-grilled WHOPPER® sandwiches. In the Middle East, all BURGER KING ® Corporation's pure beef and chicken patties are 100% Halal and the vegetables used in BURGER KING® products are fresh and locally sourced.For more media information please contact:
Tania Harasimiuk
Headline Public Relations
PO Box 64349, Dubai, UAE
Tel: ++971 4 2289655 ext 113
Fax: ++971 4 2282125
Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, October 20 - 2004 at 12:19 UAE local time (GMT+4)
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