Gulf Technical Co. celebrates 20 years with Frigidaire as the global appliance giant's leading distributor in the UAE

Frigidaire is one of the premier brands under the Electrolux Group, the world's largest manufacturer of household and outdoor appliances.

Over the past twenty years, Frigidaire has become the brand of preference for families who appreciate Frigidaire's technical excellence and up-scale size appliances which are perfect for families and family-sized kitchens.

With the aim of introducing young families and reintroducing loyal customers to the competitive value of Frigidaire appliances, Gulf Technical Co., and Frigidaire have launched a spectacular 'Partner for Life' promotional campaign. No purchase is required. To enter, participants simply fill out and submit the multiple choice answer entry form at any Frigidaire point of sale.

"Though Frigidaire appliances were introduced in the UAE market 40 years ago, the partnership with Gulf Technical Co.since 1983 has given the brand image a boost and a considerable growth in market share. Gulf Technical Co. has consistently supported this premium and historic brand with matchless sales and after-sales service," said Matt Young, Frigidaire's Executive Vice President of Sales and Marketing. "The endurance of our valued relationship with Gulf Technical Co. and Frigidaire's continued and growing success in the UAE market is testimony to the abiding strength of our partnership. For 85 years Frigidaire has become a byword for superior quality and durability. A Frigidaire appliance is truly a partner for life. And this means long-term savings and convenience. Through our new initiatives we aim to bring this message home to our loyal customers and new generations of householders in the UAE."