Visa's new magazine - 'Mazaya Visa' - will be produced by GatewayGBC in partnership with 56 Member banks and institutions across the entire region and is aimed solely at the region's Visa cardholders, replacing the existing Visa Life magazine. 'Mazaya', which means 'advantages' in Arabic, will be distributed to cardholders quarterly.
Premal Patel, Visa's Middle East Head of Marketing said, "We're very excited about the launch of 'Mazaya Visa' and look forward to working with GatewayGBC on its production. With a circulation of over 275,000 copies, we hope to reach as wide an audience as possible, keeping our cardholders informed about the latest Visa news and developments."
"Retaining the attractive offers developed between Visa International and its partner banks, as well as useful hints and tips to Visa cardholders, the new 'Mazaya Visa' promises to be an extremely informative and enjoyable publication" Patel added.
"We are delighted that Visa International has appointed GatewayGBC to re-launch its cardholder magazine," said Barry Gray, GatewayGBC's Managing Director. "Alongside Visa International, we have devised a completely new positioning and 'look and feel' for the publication, as well as its new title, 'Mazaya Visa'. The content will also be made more relevant and enjoyable to its core readership - Arab nationals within the GCC and Levant regions."
Browse
related articles
Visa International set to launch new improved cardholder magazine - 'Mazaya Visa'
- United Arab Emirates: Tuesday, April 09 - 2002 at 14:16
- PRESS RELEASE
Visa International, the world's leading payment card brand/system, is set to launch its new and improved cardholder magazine in the Middle East region in May 2002.
Related stories
Also consider reading:
Digg
Facebook
LinkedIn
Twitter
Browse
related articles
Log in to request more information from Visa International
Notes and media contacts
Partnering banks in the UAE are Al Ahli Bank of Kuwait, Arab Bank, ABN Amro Bank, Commercial Bank of Dubai, National Bank of Abu Dhabi, National Bank of Sharjah, National Bank of Umm Al Quwain, Network International LLC, Lloyds TSB Bank plc, RAK Bank and Union National Bank.Partnering banks in Bahrain are Ahli United Bank, Credimax, Arab Bank plc and the National Bank of Bahrain.
Partnering banks in Kuwait are Al Ahli Bank of Kuwait, Commercial Bank of Kuwait, Gulf Bank, the Bank of Kuwait & the Middle East, Kuwait Real Estate Bank and the National Bank of Kuwait.
Partnering banks in Oman are Bank Muscat, Oman International Bank and the Oman Arab Bank.
Partnering banks in Qatar are the Commercial Bank of Qatar, Qatar Islamic Bank, Qatar National Bank and Arab Bank plc.
Partnering banks in the Kingdom of Saudi Arabia are Saudi American Bank, Saudi British Bank, Al Jazira Bank, Arab National Bank, Saudi Hollandi Bank, Riyad Bank, National Commercial Bank and Saudi French Bank.
Partnering banks in Jordan are Jordan Investment & Finance Bank, Arab Banking Corporation, Jordan Islamic Bank for Finance & Investment, Bank of Jordan, Export and Finance Bank, The Housing Bank for Trade & Finance, Jordan Kuwait Bank and Arab Bank plc.
Partnering bank in Egypt is Arab Bank plc.
Partnering banks in Lebanon are Allied Bank, Arab Bank plc, Banque Audi, Blom Bank, Credit Card Services Co, Bank of Beirut and the Arab Countries, Credit Libanais, Banque de la Mediterrannee, Standard Chartered and Fransabank Sal.
For further information please contact:
Issam Azouri or Michelle Wittet
TRACCS UAE
Suite 505, Khalid Al Attar Tower
Sheikh Zayed Road
PO Box 72583, Dubai, UAE
Tel: (009714) 3316954
Fax: (009714) 3316976
About Visa Visa is the world's leading payment brand and the largest payment system worldwide. Visa-branded cards generate more than US$2 trillion in annual volume and are accepted at over 23 million locations around the world. The Visa organisation plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions and their cardholders. Visa is a leader in Internet-based payments and is pioneering the creation of u-commerce, or universal commerce - the ability to conduct commerce anytime, anywhere, and any way. For more information, visit www.visa.com.
Posted by Anne-Birte Stensgaard, News EditorTuesday, April 09 - 2002 at 14:16 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Sun May 30 2004.
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
It looks like you are using a Mac - check out our 
Web Feeds