Visa International set to launch new improved cardholder magazine - 'Mazaya Visa'
- United Arab Emirates: Tuesday, April 09 - 2002 at 14:16
- PRESS RELEASE
Visa International, the world's leading payment card brand/system, is set to launch its new and improved cardholder magazine in the Middle East region in May 2002.
Premal Patel, Visa's Middle East Head of Marketing said, "We're very excited about the launch of 'Mazaya Visa' and look forward to working with GatewayGBC on its production. With a circulation of over 275,000 copies, we hope to reach as wide an audience as possible, keeping our cardholders informed about the latest Visa news and developments."
"Retaining the attractive offers developed between Visa International and its partner banks, as well as useful hints and tips to Visa cardholders, the new 'Mazaya Visa' promises to be an extremely informative and enjoyable publication" Patel added.
"We are delighted that Visa International has appointed GatewayGBC to re-launch its cardholder magazine," said Barry Gray, GatewayGBC's Managing Director. "Alongside Visa International, we have devised a completely new positioning and 'look and feel' for the publication, as well as its new title, 'Mazaya Visa'. The content will also be made more relevant and enjoyable to its core readership - Arab nationals within the GCC and Levant regions."
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Partnering banks in Bahrain are Ahli United Bank, Credimax, Arab Bank plc and the National Bank of Bahrain.
Partnering banks in Kuwait are Al Ahli Bank of Kuwait, Commercial Bank of Kuwait, Gulf Bank, the Bank of Kuwait & the Middle East, Kuwait Real Estate Bank and the National Bank of Kuwait.
Partnering banks in Oman are Bank Muscat, Oman International Bank and the Oman Arab Bank.
Partnering banks in Qatar are the Commercial Bank of Qatar, Qatar Islamic Bank, Qatar National Bank and Arab Bank plc.
Partnering banks in the Kingdom of Saudi Arabia are Saudi American Bank, Saudi British Bank, Al Jazira Bank, Arab National Bank, Saudi Hollandi Bank, Riyad Bank, National Commercial Bank and Saudi French Bank.
Partnering banks in Jordan are Jordan Investment & Finance Bank, Arab Banking Corporation, Jordan Islamic Bank for Finance & Investment, Bank of Jordan, Export and Finance Bank, The Housing Bank for Trade & Finance, Jordan Kuwait Bank and Arab Bank plc.
Partnering bank in Egypt is Arab Bank plc.
Partnering banks in Lebanon are Allied Bank, Arab Bank plc, Banque Audi, Blom Bank, Credit Card Services Co, Bank of Beirut and the Arab Countries, Credit Libanais, Banque de la Mediterrannee, Standard Chartered and Fransabank Sal.
For further information please contact:
Issam Azouri or Michelle Wittet
TRACCS UAE
Suite 505, Khalid Al Attar Tower
Sheikh Zayed Road
PO Box 72583, Dubai, UAE
Tel: (009714) 3316954
Fax: (009714) 3316976
About Visa Visa is the world's leading payment brand and the largest payment system worldwide. Visa-branded cards generate more than US$2 trillion in annual volume and are accepted at over 23 million locations around the world. The Visa organisation plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions and their cardholders. Visa is a leader in Internet-based payments and is pioneering the creation of u-commerce, or universal commerce - the ability to conduct commerce anytime, anywhere, and any way. For more information, visit www.visa.com.
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