New market for Group Plus

Its high quality media services has been extended to the United Arab Emirates including a significant number of lamp-posts panels' advertising, in both Abu Dhabi and Dubai Media City areas. Group Plus, Abu Dhabi and Dubai offices are already fully operational with a team of over 60 highly qualified employees.

"Since the start of our operations in the UAE, we at Group Plus use the same approach as that employed in Lebanon: trying to offer high quality in addition to excellent relationships with clients and agencies. To improve the level of performance, you have to offer the advertiser the service he's looking for," said Georges Chehwane, CEO, Group Plus.

Although they are newcomers, Group Plus is one of the major players in the country as they operate 3,200 backlit faces which are installed in the capital, Abu Dhabi and 440 similar faces in Dubai Media City areas. Group Plus also covers the key strategic locations in Abu Dhabi, allowing a high level of effective advertising exposure on the main axes as well as the busiest roads.

Moreover, with its exclusivity in the selective areas of Dubai Media City, Internet City, Knowledge Villa and Boutique Villa, Group Plus gives advertisers a new media opportunity to fully impact and reach targeted groups, specifically the decision makers of the world of Advertising and Communication as most of these companies are based in Dubai Media City.

The top advertisers cooperating with Group Plus in Abu Dhabi are: Nokia, HSBC, Lux soaps, Etihad Airlines, Gulf Air, Oasis Water, Guerlain perfumes, Abu Dhabi Motor Show, Nissan, Burjuman Mall in Dubai and Al Jazeera Club, while Dubai Media City list includes Sony Ericsson and Al Nakheel.