Tenants association formed

The RTF has been implemented by DTZ Bahrain, the centre's new property management company appointed by the owners, to help positive interaction between the tenants and the owners of the centre.

Mr Cliff Langford, Head of Property Management at DTZ, said "DTZ manages very many properties world wide and puts great importance on communicating professionally with its tenants. By creating this RTF we are giving the tenants the opportunity to be interactive and helping them work together to create strategies for promoting the centre both locally and regionally and to ensure that they take full advantage of the future developments currently under progress at the site."

This complex is currently under development and work has already started to create two new 42-storey office blocks at the site as well as over 100 new shops. Construction has already started on the twin tower development, which is due to be completed in the summer of 2006.

12 tenants formed the main structure of the committee. Mr Langford and Carol Melrose, managing director of Contact Communications, the appointed marketing consultants for the complex, attended in an advisory role.

Mr Langford explained briefly the objective of forming such an association saying: "It is important that all tenants use this meeting as platform to air their views about the running of the centre and to provide new ideas for its development. At the same time, the centre is under development and the facilities being added will ensure that it will maintain its position of being the most exclusive mall in Bahrain. "

The Committee also discussed plans for opening and entertaining during The Holy Month of Ramadan as well as an exciting new promotion, which has been planned for the mall.

The association will encourage all tenants to become members and work towards mutually agreed strategic objectives with the aim of promoting unity and building networks to enhance the business prospects for the complex.

The RTF will be working closely with Contact Communications to implement a unified owner and tenant marketing and promotion strategy for the shopping centre during the development process to maximise awareness and footfall.