Aboard Dubai Festival City's cutting-edge presentation barge, the 29 students were led through the development masterplan by Dubai Festival City's corporate communications manager, Bassem Terkawi.
"This project is absolutely fantastic," said Professor Ernie Heath from the Tourism House at the University of Pretoria. "It appears a great deal of attention has been paid to the planning of the communities and the environmental aspects of the development. The project certainly fits with HH General Sheikh Mohammed bin Rashid Al Maktoum's vision to develop Dubai as an internationally acclaimed tourism destination. And Dubai Festival City will definitely augment Dubai's 'brand'."
The University of Pretoria honour students quizzed Terkawi on various aspects of the project and in particular, its tourism strategy.
"Dubai Festival City's masterplan was carefully conceived to enable its varied communities to interact and generate cross marketing opportunities," said Terkawi. "In essence, the mix of hospitality, retail, lifestyle, commerce, residential and community facilities create a true city environment where visitors and residents alike will live, work and play."
"To continue to attract tourists, Dubai Festival City will develop points of difference that together with its close proximity to Dubai's international airport, will continue to generate interest and excitement," he said.
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Dubai Festival City wows Pretoria tourism students
- United Arab Emirates: Wednesday, October 27 - 2004 at 09:59
- PRESS RELEASE
Honours students from the Department of Tourism Management at the University of Pretoria, South Africa, greeted a presentation on Dubai Festival City, the waterfront 1600-acre 'city-within-a-city' being built on the banks of Dubai Creek, with a resounding 'Wow'.
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About Dubai Festival CityDubai Festival City is being developed on 1,600 acres on the banks of Dubai's historic Creek. Comprising 15 distinct development zones, Dubai Festival City is a property development by the Al-Futtaim Group and is the Middle East's largest, privately-funded, mixed-use, real estate project.
It will comprise a unique mix of entertainment, dining, shopping, edutainment, sport and leisure facilities, automotive dealerships, hotels, a marina, residential and office components.
The first phase of construction is underway with The Al Badia Golf Resort, an 18-hole championship golf course designed by world-renowned golf course designer Robert Trent Jones II LLC, surrounded by Mediterranean style apartments and town homes, set to open in late 2004.
Its centreplace Festival Centre, the 1,900,000 square foot retail, dining and entertainment centre, set on a Creekside marina, is also under construction. Foundation work will also soon start on the InterContinental Hotel Dubai Festival City, an iconic convention hotel situated on the north-west peninsula of the marina.
The recently announced Four Seasons Hotel Dubai is the latest addition to Dubai Festival City. With an initial development cost estimated at Dhs. 700 Million, the Four Seasons Hotel Dubai will have 250 rooms and villas, a destination spa, five restaurants and a range of conference and banqueting facilities. The hotel is scheduled to open at the end of 2006.
For further information, please contact:
Bassem Terkawi
Public Relations and Events Manager
Dubai Festival City
Tel: +974 4 213 6187
Fax: +974 4 2851185
Bronia Stewart or Jonathan MacPherson
MCS/Action, PO Box 20970, Dubai, United Arab Emirates
Tel: +971 4 3902960
Posted by Christine H. Andersen, Assistant News EditorWednesday, October 27 - 2004 at 09:59 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Thu Dec 07 2006.
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