Flip Media joins hands with ekadaa PR

The exclusive contract between the region's leading interactive agency and the progressive PR Company will see Flip extending its service offerings even further. ekadaa will also benefit reciprocally from the arrangement as Flip Media will provide interactive support and solutions to ekadaa's clients.

ekadaa is a boutique public relations company that operates with a difference. With a moniker that means the first, the giver, the absolute, in Sanskrit, the organization is steeped in the belief that creativity and commitment to clients and employees stands above all else. The credo of the company is to provide the most comprehensive public relations strategy and coverage to all clients, regardless of the product or the company. ekadaa is involved in a number of causes in the UAE, including breast cancer awareness, women's abuse and AIDS.

Martin Diessner, CEO, Flip Media, explains the impetus behind teaming up with ekadaa: "Public Relations has always played a key role for Flip Media, this is how we gained brand awareness relatively fast. PR also ties in nicely with the Internet medium; we have seen a 30% increase in web traffic when combining online media and PR. I consider the partnership with ekadaa PR as a key milestone in our business expansion strategy and am proud to announce that we have already won our first client together in a joint pitch."

Irina Sharma, founder, ekadaa, says, "The potential of the Internet is vast and we haven't even begun to understand it in the Middle East. Communities of like-minded people form on the Internet just as naturally as cliques form in high school. We want to be the first PR agency to exploit this potential and offer effective online PR to our clients. Networking with Flip Media allows us to offer high quality and extremely effective interactive solutions to our clients. At the same time, our core competencies are very different and will give Flip Media the chance to expand their range of services."

Flip Media already has affiliations and contracts with other agencies such as Tonic Communications LLC, a next generation of communication agency, BPM FZ-LLC contact centre consultants and True IM FZ-LLC, a CRM and loyalty management specialist company. Joining up with ekadaa provides the much needed link of public relations.