HP appoints new Marketing Manager for Enterprise and Corporate Communications in the Middle East

He replaces Abdulaziz Mohammed who has moved to Canada to take up a new position as Enterprise Segment Marketing Manager with HP Canada.

"This is a win-win situation for all concerned," said Joseph Hanania, Managing Director of HP Middle East. "Samer brings a wealth of experience to his new position and will be a key member of the HP management team as we continue to grow our market leadership position in the Middle East. We will all miss Aziz who has done an excellent job as part of the team that has put us in this dominant position. But all of us at HP Middle East are delighted that he will continue to work with HP in his newly adopted country."

Samer will be responsible for devising and implementing marketing plans to support HP's sales objectives in the Enterprise sector within the region with a particular focus on the areas of telecommunications, finance, public sector and extended manufacturing. He will also be in charge of all corporate marketing and communications within the Middle East.

Samer joined HP in 1998 and has held a number of key positions with the company in alliances, product management, IT solutions marketing and most recently as the business critical systems product manager. He began his career in the IT industry with Borland then Microsoft for whom he worked for 10 years in both France and the Middle East.

Samer holds a Bachelor's degree in IT, and is fluent in Arabic, English and French.