Spinneys Dubai LLC employs a fresh and friendly approach with Enterprise IG

Spinneys also wants to convey this message through various channels in the branding arena such as creating a Spinneys premium fresh product range, in store point of sale, and aesthetic enhancement of certain key sections of the stores. The project has already begun with a series of workshops involving key Spinneys management and Enterprise IG branding specialists based in the UAE.

"We are one of the leaders in the retail industry, and what we do, how we do it and how we communicate with our customers is vital," said Jannie Holtzhausen, CEO of Spinneys, "Enterprise IG are also leaders in their field and they understand our needs and Spinneys' positioning amongst its customers as the premium shopping experience. We believe that Enterprise IG ME will help to further strengthen that positioning taking us to new heights."

The project was awarded to Enterprise IG ME because of their global & local understanding of retail branding and the availability of a group of specialists that are based here and servicing a growing number of Clients in the UAE and the region.

"It is great to see that more and more companies in this region are seeing the need for investment in their brands and the value that this brings to their business," added Hermann Behrens, Managing Director Enterprise IG Middle East. "Enterprise IG is well positioned to add value and to provide a wealth of experience and expertise to Clients who are facing the branding challenges of today and tomorrow."

Enterprise IG's ME office has been operational for 2 years now and counts among its illustrious list of Clients, EMAAR, Dubai Festival City, Riyad Bank, Dubai Creek Golf and Yacht Club, Mirage Mille Leisure and Development Inc. and Madinat Jumeirah, taking care of their wide range of branding needs.

"We came to the region because it is a great growth area for business and is maturing in its views towards branding and the need for a specialized approach to this discipline. We know that branding is becoming important to businesses in the ME and this is being reflected in the growing demand for our services," said Behrens.