ADAOX provides greater market penetration for award winning NOD32 anti-virus in ME region

This new partnership with Micron AE and Tech Partners comes as a result of a successful first appearance by ADAOX and NOD32 at Gitex 2004.

Micron AE and Tech Partners' logistical network and in-depth knowledge of the regional market and consumer demands for an array of IT solutions will create instant product availability, provide marketing support and increase the reach of NOD32 anti-virus system in the region.

The Middle East market is one in which ADAOX has always had strong links and given its potential and the pro-activity of the channel partners in the region this is a prime market for this anti virus system, one in which there has been too little choice for consumers for too long.

"Our objective is to complement our existing market coverage for the NOD32 anti-virus system in the Middle East and Africa, and cater to the increase in demand for proven anti-virus solutions that can protect consumers' valuable data," commented Neo Neophytou, ADAOX Managing Director. "This region has demonstrated consistent growth potential for proven IT solutions and is an important market for the NOD32 anti-virus system. We believe that Micron and Tech Partners channel experiences and local relationships will help us increase awareness in the marketplace about NOD32's advanced capabilities and create more demand for this anti-virus."

NOD32 provides users with the highest ROI in the industry because of its unparalleled record of detection and extremely low resource usage.

Micron will act as a UAE distributor, servicing the IT retail outlets, targeting home users and small businesses whilst Tech Partners will have regional coverage with a focus on the business sector. Their responsibilities will include marketing and supporting NOD32 through a dedicated support team.

NOD32 assures maximum network performance and has the most advanced heuristics in the industry, detecting more than 85% of all new infiltrations prior to signature code updates. NOD32 holds the record of being the only anti-virus system in the world that has not missed a single "In the Wild" virus, as per the comprehensive tests conducted by the industry's leading authority, the Virus Bulletin. NOD32 has a record 28 Virus Bulletin 100% Awards to date and operates at speeds of up to 50 times faster than competing products.

"We feel well positioned to enhance NOD32's market presence through our local distribution experience and strong channel network. NOD32 will add value, as it will bring with it a new line of business and an association with an emerging and superior name in the anti-virus software industry," said Aji Joseph, NOD32 Sales & Marketing Manager, Micron.

"We are very pleased to be partnering with ADAOX and particularly in assisting with NOD32's regional distribution as it is a light product that boasts functional superiority over competitive products and at the same time fits with our client budgets," added Rabie Safie, Sales Director, Tech Partners International. "ADAOX understands the security software industry and are capable of making decisions swiftly, greatly helping our business".

ADAOX will be seeking similar strategic business partnerships in the Kingdom of Saudi Arabia to serve the IT security needs of the home and small business sector.