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Jumeirah Beach Residence plans to make a forceful entry in Europe through MAPIC

  • United Arab Emirates: Tuesday, November 09 - 2004 at 12:29
  • PRESS RELEASE

The world's largest single-phase residential community development - Jumeirah Beach Residence - will aggressively market itself to major European retailers and investors through MAPIC, which is the one of the world's largest retail real estate annual events.

MAPIC will be held this year from 17th to 19th November at the Palais des Festivals in Cannes, France.

"Europe is a major source of the world's best brands, the earth's best retail concepts and offers a vast pool of an international clientele that could be prospective tenants of The Walk at Jumeirah Beach Residence," said Hashim Al Dabal, Chief Executive Officer of Estithmaar Realty, developer of Jumeirah Beach Residence.

"We are going to Cannes to aggressively market our retail and home investment opportunities. We are determined to make a major impression in the European market and we shall. MAPIC will help us show our commitment to existing European partners and to win new ones," Al Dabal added.

"In just 10 years, MAPIC has become the single most important national and international gathering for retail real estate players. At MAPIC 2004, we're expecting 6,000 participants from 52 countries, who will spread out over an incredible 10,000 square metres of exhibition area in the Palais des Festivals and the Riviera Hall," said Nathalie de Petro, MAPIC sales director.

"With a strong presence from emerging countries including the Middle East, MAPIC can confirm its status as the prime international market. MAPIC 2004 offers the chance to meet investors, forge crucial business partnerships and negotiate future projects," she added.

The last beachfront property in Jumeirah will be one of the major projects from the Middle East. The AED 6.2 billion Jumeirah Beach Residence sprawls across a massive 22 million square feet of gross floor area covering a length of 1.7 kilometres of Dubai's pristine Jumeirah Beach coastline - the last remaining stretch of golden seaside this side of Jebel Ali Free Zone.

The community will be self-sustaining and will cater to 25,000 people. It will feature 36 residential towers comprising 6,500 housing units and four luxury hotel towers, offering everything from upscale shopping and dinning to leisure and entertainment.
 
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