Al-Falak wins HP Achievement Award

The awards are designed to recognise and reward channel partners who have displayed excellence in their performance over a year. Al-Falak was nominated as the best Supplies Reseller for the year 2004.

Receiving the award, Ahmed Ali Ashadawi, President and CEO, Al-Falak said, "We are committed to bring the best in IT Technology to end-users in the Middle East region. Over the years, we have devised a clearly articulated strategy to increase our presence in the region and to heighten end-user awareness about the technological superiority and potential commercial benefits of the products in our portfolio. This has resulted in growth in our client-base, translating into higher revenues for our vendor partners. This award is industry recognition of Al-Falak's vision of excellence."

According to Ashadawi, Al-Falak's consistent success and the award of Supplies Reseller of the year is due to a focused plan that has helped the company put in place a sophisticated back-office administration system capable of tracking inventories, customer profiles, and customer requirements. As a result, the company is able to deliver quick and efficient service to its customer-base and expand its market share.

The nominees for 'HP Supplies Reseller of the Year' were judged on the basis of the company's year on year growth in sales revenues; Target achievements for the Financial Year 2004; the availability of trained staff to provide pre and post-sales technical support; and the companies marketing activities to promote the HP band. Al-Falak registered high scores for every criterion.

Meanwhile, Al-Falak's sister organisation, Al-Khaleej Computers & Electronic Systems, Saudi Arabia, has won the award for HP Sales & Service Partner for the year 2004.

"Success, in the role of a reseller, can only be achieved through a high degree of awareness of market requirements at any given time. Besides the products currently in the market, the reseller must also keep track of potential technological innovation to be able to keep his finger on the pulse of IT trends. However, all this could not achieve the required results in terms of revenues, if the reseller does not display extraordinary responsiveness in terms of response to customer requirements. This has been Al-Falak's area of strength. While our inventory is stocked with the best available technology and we have experienced IT experts on our team, it is our commitment to customer service above all that has won us this award," said Yousuf Abu Idrees, General Manager, Al-Falak Computer Supplies and Accessories Division.

The Al-Falak Computer Supplies and Accessories Division has, since its inception in the 1980's, continually adapted itself to the dynamics of market demand in the GCC region. For developing the market, emphasis is placed on the quality of products; competitive pricing; quick deliveries and prompt after-sales service. The division has branches in Jeddah, Riyadh, Al Khobar, and Kuwait and supplies an extensive range of branded and compatible computer products.