Cityscape to mark UAE debut of The Pearl-Qatar
- United Arab Emirates: Wednesday, November 10 - 2004 at 12:59
- PRESS RELEASE
The latest developments surrounding The Pearl-Qatar, the USD2.5 billion island destination being reclaimed offshore Doha in the Arabian Gulf, will be outlined to delegates at Cityscape, the international commercial architect and project development event in Dubai.
"There has been intense interest in the project since the launch of apartment and town home sales in our first phase in October," said Bashkiroff. "By the time Cityscape takes place, we hope to be nearer a second sales launch and we believe potential investors will be eager to hear of the future development and marketing plans for this truly world-class destination."
The Pearl-Qatar is being positioned as the Riviera Arabia with its ten districts all being branded in unique Pearlesque Mediterranean cum Arabic tones.
"The positioning and branding of The Pearl-Qatar is a unique story in itself," said Bashkiroff. "We are creating a destination which, we believe, will be the most glamorous address in the Middle East."
Since the launch of luxury apartment and town home sales on The Pearl-Qatar, the developers have received reservations from individuals throughout the region, Europe and Asia. In addition, key negotiations are continuing with major institutional investors from India, Europe, Pakistan, Saudi Arabia and Kuwait.
"Cityscape will come shortly after our planned European launch in the UK and we will be able to report back on the outcome of this major marketing initiative," said Bashkiroff.
The Pearl-Qatar is to have its international launch at the Homes Overseas Exhibition at London's ExCel from November 26-28.
"The UK is a high potential market for us as initial enquiries have shown. This is also largely because Qatar is perhaps better known in Britain than elsewhere due to the strong ties between the two countries and the heavy UK domination among Qatar's European expatriate workforce," explained Bashkiroff.
"Doha is now very accessible from the UK with Qatar Airways flying twice daily from London Heathrow and the airline planning to launch daily flights from Gatwick next month. Additionally the carrier operates from Manchester in England's North West."
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This US $2.5 billion offshore, Riviera-style man-made island, covering 400 hectares of reclaimed land, is Qatar's first international real estate venture, the largest real estate development in the country and the first to offer freehold and residential rights to international investors. It will create over 40 kilometres of new coastline.
The Pearl-Qatar's name and location, on a former pearl diving site, leverages the country's traditions, and strong historical and cultural ties to the sea - it is an island rediscovered.
The Pearl-Qatar will eventually house 30,000 residents in an up-scale, multi-cultural residential community which will be a secure and exclusive island retreat bringing the ambience and lifestyle of the Mediterranean to the heart of Arabia.
The four-phase development comprises 10 distinct districts to be developed over five years, with the first investors expected to take up residency in 2006. The Riviera Arabia themed districts will house three luxury hotels, four marinas, with combined mooring for over 700 boats, and 60,000 square metres of luxury retail and restaurant space.
The Pearl-Qatar is being built 350 metres offshore the West Bay Lagoon area of the country's capital, Doha. Whilst offering an exclusive retreat, the island will also be closely integrated with, and have easy access to, the capital's thriving community.
Dredging work for The Pearl-Qatar is currently underway; the project is due for total completion in 2009.
The Pearl-Qatar is being developed and promoted by United Development Company (UDC), Qatar's largest private sector shareholding company.
ABOUT UNITED DEVELOPMENT COMPANY (UDC)
The Pearl-Qatar's developer, UDC, is the country's largest private sector shareholding company with a mission to identify and invest in long-term projects that contribute to Qatar's growth and provide good shareholder value. The company was established in 1999, with an authorized share capital of QR 500 million (US $140 million), and listed on the Doha Securities Market in June 2003.
UDC's target areas of interest include: infrastructure, energy-intensive industries, hydrocarbons downstream, real estate, construction and environment-related businesses. UDC established the Qatar Dredging Company - a joint venture with the State of Qatar and Belgium's Dredging International - and formed Qatar Cool, a district cooling company, in association with Tabreed of the United Arab Emirates. UDC is also a partner in Al-Seif Company Ltd - a joint venture with Qatar Petroleum to develop a plant to produce linear alkyl benzene (LAB), which is the main feedstock for detergent manufacture. The plant will have a production capacity of 100,000 tons a year. UDC has also invested in the Al Khaleej Formaldehyde Company.
UDC's founders, who at launch held 45% of the shares, are among Qatar's most successful investors and developers. A large number of Qatari and GCC investors are shareholders in UDC.
ABOUT THE STATE OF QATAR
Centrally located in the Arabian Gulf, the peninsula state of Qatar, with 17.9 trillion cubic metres, has five per cent of the world's proven natural gas reserves. Qatar is the richest Arab nation with a per capita income of US $30,000 per annum.
Eighty per cent of the Qatari population, which is now approaching one million, is based in and around the capital, Doha.
Qatar has strong historical and cultural ties to the sea. Pearl fishing was the traditional mainstay of the economy until oil and gas took over around 50 years ago. Although pearling is no longer a key economic driver, it has left a legacy of skills, stories, music, art and poetry that is a source of identity and pride for Qataris today.
Qatar has growing inbound tourism ambitions with The Qatar Tourism Authority targeting tourism arrivals of 1.25 million in 2005 and Doha International Airport is undergoing huge expansion and new build to cope with anticipated increased passenger traffic. When completed in 2015, the new airport will be able to handle around 50 million passengers a year.
Central to the international promotion of Qatar is the country's flag carrier Qatar Airways - now one of the world's fastest-growing international airlines. Currently serving a growing route network throughout Europe, Russia, the Middle East, Sub-Continent and Asia, the airline plans to serve more than 60 destinations by 2005 and have a fleet of 52 Airbus aircraft by 2008.
Qatar, already host to annual ATP tennis tournaments and PGA golfing events, is fast making a name for itself on the international sporting arena and, in 2006, will host the Asian Games.
The Qatari government has a pro-business stance on foreign investment and is encouraging the growth of the country's private sector, stimulating progress with an active privatisation programme.
*Source: Ministry of Economy and Commerce, State of Qatar
For further information:
Barbara Saunders, The Pearl-Qatar.
Tel: +974 4463406
Mobile: +9714 50 6253327
Or Fouad Kassem, Action Qatar
Tel: +974 465 7704
Fax: +974 465 0385
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