Cellucom to launch its first showroom in Kuwait

The new showroom is located at Saha Complex at Salem Al Mubarak Street, Salmiya. The launch is part of Cellucom's plans to expand its operations further into the GCC region. The company already has a network of high-end communication stores in UAE, Bahrain, Qatar and Saudi Arabia.

Arun Nagar, Managing Director, Cellucom, said,"We are extremely proud to launch our operations in Kuwait. The country has one of the Arab World's most advanced telecommunications markets and the mobile phone market in Kuwait has been witnessing significant growth in recent years. Revenues from cellular connections were more than double the revenues from Public Switched Telephone Network in 2003. This provides Cellucom an excellent footing into a lucrative market and strengthens our operation in the region."

"Cellucom now has a wide network of operations in eight countries in the Middle East and Africa. Operational integrity and value-added products and services are our driving forces. Our increasing market presence in the region will enable us to cater to our customers' needs irrespective of their geographical location. Furthermore our range of Value Added Services and features will significantly increase the value of our customers not just in Kuwait, but the entire region," added Nagar.

The telecommunication penetration rate in Kuwait in 2004 has risen to more than 80 per cent. According to projections Kuwait's cellular subscriber is expected to witness five per cent growth between 2003 and 2008 to reach around 2.17 million subscribers by end of 2008. Mobile phone revenues are projected to touch the US$ 1 billion mark in 2008. Celuucom's entry into Kuwait and its focus on providing Value Added Services and attractive content will further enhance the growth of Kuwait's telecommunications market.

Guninder Singh, Marketing Manager, Cellucom added, "The growing presence for Cellucom in the Middle East and Africa will provide a unique advantage to its customers, especially businessmen and tourists who frequently travel across the region and give them easy access to our value added services. Cellucom recently announced a special Lifetime Warranty, the first of its kind in the mobile phone industry on all models of Nokia mobile phones purchased from Cellucom showrooms, Val-U-Shop outlets and its authorised dealers. Together with the 30-minute repair service for Nokia phone, the warranty holds special significance making it one of the strongest value propositions in the region's mobile phone industry. We hope that our customers in Kuwait will fully utilize the benefits from the entire value added package."