Pehla launches Sahara One TV

The channel is mainly targeted at the Indian viewers in the region and it will be available to all subscribers at no additional cost. This is yet another step in Pehla's commitment to provide Premium Asian entertainment and making the Indian viewers feel much closer to home.

Launched in 2000, earlier called Sahara TV, the channel has been providing quality entertainment to its viewers in India by showcasing high-profile serials like Sahib, Bibi aur Ghulam starring Raveena Tandon, Karishma- Miracles of destiny starring Karisma Kapoor and the hit comedy series Mrs. Malini Iyer starring Bollywood siren Sridevi. Now rechristened as Sahara One TV, it will have live chat shows with celebrities like Shobha De called 'Power Trip' and a weekly opinion poll hosted by Siddhartha Basu. To boost programming, Sahara One TV has roped in well-known Bollywood filmmakers like Ken Ghosh and Sooraj Barjartya who will make serials for the channel.

Pehla has always offered the best of Asian entertainment with all the flavors of sports, soaps and movies. The addition of Sahara One TV on the platform promises to make all Pehla subscribers in the Middle East feel closer to home with the best 'desi' serials, soaps and events from across the world.

Excited about Sahara One TV on the platform Mr. Vinod D'Mello, Executive Vice President, Network Development & Marketing, Arab Digital Distribution said, "The addition of Sahara One TV on the Pehla platform promises to bring even more high-quality entertainment that will enhance the TV experience of the whole family. Indians in the region have always believed Pehla to be synonymous with the best in Asian entertainment and now with Sahara One TV, we re-affirm that belief."