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Opel Astra premieres at Beirut Motor Show
- Lebanon: Sunday, November 21 - 2004 at 13:43
- PRESS RELEASE
General Motors chose the Beirut Motor Show for the very first public showing in the Middle East of the new five-door Opel Astra.
"Following the footsteps of the Vectra, the new Astra marks the new dynamics and quality of Opel, with advanced technology, bold design, attractive price and equipment offering," commented Karam Farah, Regional Opel Business Manager. "The Beirut Motor Show is a very important event for the region and we were delighted to be able to unveil this exciting new model there. The Astra has always been a popular car in this market and the new generation promises to be an even better seller."
The Astra introduces into the segment the adaptive IDSPlus suspension with Continuous Damping Control (CDC), which was previously reserved for luxury vehicles and for exclusive sports cars. Other technical highlights include the steering-linked AFL (Adaptive Forward Lighting) headlamp system with dynamic curve light - another first in the segment - newly-developed Infotainment systems, and a broad range of ECOTEC engines (105- 200 hp), including new TWINPORT units.
Dynamic design: Clearly different from the competition
The new Astra, with its exciting and dynamic appearance, sets itself apart from its competitors and sends a clear signal within the compact segment. Taut surfaces, crisp lines, technically crafted details and distinctive graphic elements underscore Opel's new design language.
The interior forms harmonize perfectly with the car's dynamic exterior. The seats feature state-of-the-art ergonomics with enhanced contours, higher lateral supports, longer cushions and optimized adjustment.
Advanced chassis: Premiere for IDSPlus with electronic adaptive suspension CDC
A completely new dimension of balance between comfort and active safety can be experienced in the new Astra with the optional, adaptive IDSPlus suspension system and electronic Continuous Damping Control (CDC).
This integrated chassis control network (ICC), where the control units and sensors of ESPPlus, ABS and CDC communicate constantly via the high-speed CAN (Controller Area Network) data bus system, is making its premiere in the compact segment.
Specification: Comprehensive standard equipment and SAFETEC safety package
The new Opel Astra has received independent recognition for its safety concept. The consumer protection organization Euro NCAP (European New Car Assessment Program) awarded the Astra the highest rating of five stars in front and side impact crash tests. Euro NCAP thus classified the bestseller from Opel as the safest sedan in the compact class (small family cars), with 34 points in total.
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Notes and media contacts
For more information:Saada Hammad
Communications and PR Manager
General Motors Middle East
Tel Dubai (009714) 3143350
Paul Venn
Account Director
Hill & Knowlton
Tel (009714) 3344930
About Opel
Opel started producing automobiles in 1899 at a rate of 11 vehicles per year. In 2003, some 1.6 million Opel and Vauxhall cars, commercial vehicles and component sets were produced in nine production and assembly operations in six countries in Western and Central Europe. Outside Europe, products bearing the Opel brand - including vehicles based on Opel technology - are manufactured in 13 plants worldwide.
Opel/Vauxhall products are sold under different brand names in some 170 countries on five continents.
Since its inception in 1862, Opel has set out to make technology affordable and widely available to a large segment of society. This vision has remained constant from its roots as a sewing machine manufacturer, its subsequent expansion to bicycles and today remains at the heart of all automotive product development.
Opel has a strong brand profile which rests on these four cornerstones: Versatility and interior flexibility; Driving dynamics, Contemporary, Distinctive design and modern infotainment system.
In the Middle East the company markets the Combo, Corsa, Classic, Vectra, Signum and Safira.
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