Braun creates electric shavers to meet men's shaving requirements

Both fully washable under running water, TriControl and Flex XP II combine Braun's high-performance engineering and renowned design with technology previously unavailable outside of the very top-end of electric shaving - making them the smartest choice for men everywhere.

To celebrate the launch of TriControl and Flex XP II, Braun has commissioned a report into what smart means for today's man, co-authored by Dr Hugh Miller from the Department of Social Sciences at Nottingham Trent University, and Nick Sullivan, Associate Editor of GQ magazine. The Smart Report explores JND in relation to looking smart, and reveals that, while one JND could swing that job interview, too many JNDs can make a bad impression.

According to Dr Miller, being 'smart' means that someone has gone a small, detectable, step beyond being adequately turned out, or better still, has apparently transcended the need to bother to control the natural at all.

"'Going beyond' is the difference between clean, unbitten nails and manicured ones; the difference between washed, pressed clothes and ones that look as though they've never been worn before; it's why smart designer stubble is achieved, not by shaving every six days, but by daily trimming your beard to exactly three days' growth.

"But in terms of being smart, if 'going beyond' is good, 'transcending' is better. It's the difference between having neatly brushed or arranged hair, and having hair that looks as though it never needs brushing or arranging anyway; between clothes which were fresh on this morning and ones that don't seem to pick up creases however long they're worn; between having well-shaved skin and skin that looks as though hair never ever grew there."

Amr Banaja, Business Manager - Braun Middle East, said: "As the culture of 'dress down days' is increasingly being blamed for a loss of productivity in the workplace, our research shows that the need for smartness is greater than ever before. By offering solid, good-looking high-end triple-shave technology to more people, we believe that TriControl and Flex XP II are the smartest choice for men everywhere."