D-Link ME announces launch of 'D-Link Dollar' channel promotion

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The reseller/retailer focused promotion will begin in the last week of November and run through until the end of the year. Having successfully run the promotion in 2003, D-Link anticipates a massive channel response to this year's enhanced scheme, which offers greater simplicity, more participation potential and even more valuable prizes up for grabs.

D-Link Believes in Channel Success
Already a channel favorite, D-Link is looking forward to further enhancing its popularity and brand-loyalty in the market with the introduction of this and other long/short-term promotions already in the pipeline. 'We give high priority to the success of our channel-partners at every level. In addition to various loyalty benefits we offer throughout the year, the channel is always eager for exciting new promotions to boost sales. We believe it is important for channel-partners to view D-Link as a considerate and innovative vendor,' said Mr. Wilson Xavier, D-Link ME Business Manager. 'Far reaching, high-recall reward programs like this one help build channel motivation along with providing tremendous value in a market place where margins can sometimes be seen as the only value aspect of a product or brand. D-Link is playing an active part in changing that perception by building a value-vendor concept in the Middle East.'

How 'D-Link Dollars' works
The D-Link Dollar promotion is designed with maximum simplicity, transparency and verification efficiency in mind, so winning channel-partners can redeem their prizes without unnecessary delays.

D-Link will offer the reseller channel D-Link Dollars with every purchase of D-Link products through its authorized distributors. A fixed number of D-Link Dollars are
pre-assigned to the top-selling 20 D-Link products. Resellers and higher-volume retailers will be given a copy of the dollar allocation table along with a bracketed list of redeemable Prizes. They will then be able to request and collect their D-Link Dollars with every purchase. Having this information handy, resellers can set their own targets depending on the prize(s) they find most attractive. Resellers can then focus on what they do best which is selling.

At the end of the promotion period, upon proper verification, resellers will be able to redeem their accumulated dollars for valuable prizes. D-Link Dollars will be issued with unique serial numbers for easy authentication and will be available in $5, $20 and $50 denominations. On the backside of the bill, will be a list of redeemable prizes and the number of D-Link Dollars required to redeem them. Promotion terms and conditions as well as the promotion website will also be specified on the back.

The Prizes
D-Link is offering spectacular prizes as part of the D-Link Dollar promotion this year. The prize list includes high-end consumer electronics like home theatres, plasma-screen TVs, PDAs, mobile phones and cameras. The grand-prize includes 2 brand new cars. To make the promotion even more exciting, D-Link Dollars are redeemable for cash.

Easy Redemption
'The D-Link Dollar Promotion is unique in the sense that instead of complicated coupons, vouchers or promissory notes, D-Link is using high-quality customized currency look-alike dollar bills, which will hold real value,' said Wilson Xavier, 'Resellers will likely be putting away accumulated dollars in a wallet for safe-keeping as they are redeemable for valuable prizes or even cash, which makes them as good as cash, as far as the promotion is concerned. The other advantage of using this theme is how efficiently it helps tie-together the redemption elements by giving control of winnings directly to the resellers instead of distributors, or even the manufacturer. More control means more enthusiasm to participate.' Resellers will be able to collect prizes for which they are eligible by simply paying for them with accumulated D-Link Dollars, at the end of the promotion.

Having received a tremendous response last year, The D-Link Dollar promotion is becoming a tradition at D-Link. The motivation driving this effort is a care for the channel and nurturing partner loyalty and trust for long-lasting relationships.