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Friday, December 4 - 2009

Cellucom launches UClub services in Kuwait

Following the launch of its first showroom in Kuwait at Salem Al Mubarak Street, Salmiya, Cellucom, one of the premier distributors of mobile communication devices and accessories in the Middle East has launched its value added service portal UClub, www.uclubme.com, for the online community for cellular phone users in Kuwait.

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UClub, which has been winning the hearts of the youth of UAE, offers the latest trendy mobile content such as true tones, video clips, themes and Multimedia Messaging Service (MMS).

As part of the launch, UClub in association with Nokia will run a Nokia SMS contest, whereby mobile phone users can have the chance to win from over 30 Nokia mobile phones by simply sending an SMS message to 1406 with the text 'I Love Nokia'. The Nokia models on offer include the 6260, 6670, 7260, 6600,7610 among others. The launch campaign was kicked off on November 22 and will continue till December 14th, 2004.

Commenting on the launch of UClub in Kuwait, Arun Nagar, Managing Director, Cellucom stated, "UClub caters to the need for an interactive content-based community for mobile phone users and enthusiasts who want to get more from their mobile. Although there are several latest mobile phones in the market, these innovative gadgets have remained idle due to the non-availability of supportive features. Cellucom aims to fill this gap by launching several value-added services and specialized local content to enhance the mobile experience for its young members to greater levels of fun and pleasure through UClub in Kuwait."

"UClub is a platform to reach out to our customers, providing them with an enhanced mobile experience. UClub offers designer polyphonic and monotonic ring-tones in various languages including Arabic, Hindi, and English apart from Java games and animated screensavers. Being one of the select few companies offering such a service in the region, especially in Kuwait, we see a great potential for UClub to tap the booming mobile phone market," said Nagar.

"Following UClub's huge success among the youth of UAE, we are confident to make a major impact amongst the Kuwaiti youth community. Our fully updated portal aims at providing latest information and new content to our customers in Kuwait," he added.

New members joining UClub can personalize their mobile phone using a variety of unique localized content from true tones, video clips, themes and Multimedia Messaging Service (MMS), animated pictures, wallpaper or logos. Users can also download several imaginative java games such as Magic Elements, Delta Bomber, Speed Chaser, Dust 'n' Dirt and Gem Jam. UClub also offers premium SMS services whereby mobile phone users can request their favorite content such as jokes, romantic quotations and proverbs through an SMS request.
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Notes and media contacts

Cellucom is a global enterprise engaged in the distribution of cellular communication devices and accessories from its base at Dubai Airport Free Zone. Its strategic location in the free zone has given a tremendous push to its exports into the emerging markets of Asia, Europe, Americas and Africa. In addition to its wide dealer network in the Middle-East, Cellucom has its own retail stores in the UAE, Bahrain, Qatar and Saudi Arabia and Kuwait. The company also has a base in East Africa.

Through its 'think global, act local' policy the company has fostered regional associations and adopted a global management style. Sourcing directly from the manufacturers of most of the major brands of mobile phones, Cellucom also works closely with many cellular networks providing special packaging with the operator's design and branding conventions.

For further information, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel : +971 4 3988901
Fax : +971 4 398894
Website : www.orientplanet.com

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