UK emerges largest exhibitor with a 50-strong group at Al Fares Dubai 2004

The Nottinghamshire-based Creature Comforts is one of the several repeat exhibitors in Al Fares Dubai 2004, to be held from December 6-8, at the Dubai International Exhibition Centre (DIEC).

Creature Comforts is making a return visit to the trade fair this December to exhibit and sponsor bedding in the 16 stables built to accommodate horses participating in entertainment activities and auction.

The British participation will be led by the British Equestrian Trade Association. Among the 50 companies taking part this year, will be Duralock, ECB Equine, Horsesense, Racewood, Equestrian Surfaces and Equine Products UK Ltd, a regular from the first show. The participation by the UK is being supported and fully backed by the UK Trade and Investment, which has funded the British Equestrian Trade Association to assist British exhibitors.

Creature Comforts will showcase `Premium Pine Flakes' dust-extracted bedding for horses from the Dubai Mounted Police, polo ponies, show jumpers and carriage horses taking part in demonstrations and being accommodated in the 16 temporary stables constructed on-site.

It is expected that over 5,000 visitors will attend this world-class event which will also host seminars on exercise physiology and nutrition and seminars on a wide range of subjects.

Creature Comforts have lined up visits by some well-known event and endurance riders, such as Matthew Wright and Beccy Broughton to their stand. Both riders together with international eventer, Pippa Funnell, already bed their horses on Creature Comforts' Premium Pine Flakes and use their unique high performance feeds, such as Alfalfa Gold, Racing Green, Racing Blue and Natural Alfalfa.

This is the second visit by Creature Comfort to Al Fares, having last participated in 2002. Since then, the company has gone from strength to strength and has established its product portfolio with many successful horse racing yards, including Godolphin.

The company has also tied-up up with Nigel Brannick as their distributor for the UAE and is achieving significant sales of its high fibre / high oil feed product - Alfalfa Gold - through this route. Nigel is an ex-jockey who first came to the Middle East in 1980 as stable jockey for Sultan Qaboos of Oman. He went on to spend the next 24 years in and around the region before starting his own company eight months ago to represent overseas equine-related collectives.