HP introduces cost effective imaging and printing solutions for Middle East region

Announcing the launch of the new solutions, Alok Mohan, MFP Category Manager, HP Middle East, said that businesses around the world, and in different industries, faced similar challenges in trying to save money while working more efficiently. "Customers are asking their suppliers for products and services at reduced cost and with increased functionality. HP is helping companies face and overcome their challenges by launching a variety of imaging and printing solutions, products and services that reduce complexity and costs while improving business processes and document workflow," he stated.

"The highlight of this launch is the HP LaserJet 4345mfp series, which is considered a breakthrough alternative to mainstream copiers and offers impressive results and additional cost benefits to many businesses. This amazing copier delivers similar performance - up to 45 pages per minute - at a third of the cost of comparable devices," emphasises Mohan. "It consolidates printing, copying, scanning and faxing into a device small enough for the desktop, making it ideal for businesses with limited floor space," he adds.

HP's new printing and digital information offerings provide customers with more productive and efficient options that are designed to help them unlock the true value of their IT assets. According to Mohan, "These new offerings enable customers to achieve flexible printing environments - be it through common control panels or intuitive user interface - all of which require less IT management across the network, and provide greater end-user satisfaction.

"Worldwide, HP found that 80 percent of customers are paying for copiers overloaded with features and functions that are rarely used. These new models deliver the performance and reliability that customers want, without them having to pay for the extras they don't need," he said, while highlighting the new solutions launched alongside the HP LaserJet 4345mfp series:

• HP LaserJet 9040mfp & LaserJet 9050mfp, which are ideal for large workgroups, with key features such as high-resolution prints and copies at 40/50 ppm (pages per minute).The high-performance units boost productivity with printing, copying and digital sending combined into one device.
• HP Color LaserJet 9500mfp, designed specially for large networked workgroups and departments, provides colour printing, copying, scanning, scan-to-email, analog faxing and document finishing, in a single device.
• HP 9200c Digital Sender, which enables users to easily, accurately and securely scan documents directly to e-mail, fax services, network folders and content/document management systems.

Mohan adds: "It is our customers who provided the feedback, with their day-to-day usage scenarios, that fuelled the creation of products like the HP LaserJet 4345mfp. It offers rich but simple to use management features for greater IT efficiency and user satisfaction. And unlike the restraints of traditional copier engagements, HP models do not require costly service contracts. Customers are instead, encouraged to decide what level of support best meets their business needs."

Also on display at the HP MFP launch were the new copier-based HP LaserJet 9055 and 9065 multi-function products (MFPs), which feature HP's leading network manageability and trusted brand for quality and reliability. These products extend what is perhaps the industry's most comprehensive imaging and printing product portfolio. With a copy/print speed of 55ppm and 65ppm respectively, the HP LaserJet 9055 mfp and 9065 mfp can copy, print, scan and digitally send documents to email or to PC. They also have a range of advanced document finishing options, making them two of the most cost-effective & versatile solutions in the digital document marketplace. The HP LaserJet 9055 mfp and 9065 mfp simplify printing and copying environments with reliable HP network printing solutions and management services.