Jacky's foresees huge demand for stylish home appliances in real estate sector

Being a proactive company, Jacky's Middle East recently held a one-day seminar introducing over 100 property developers, kitchen dealers and appliance dealers to the best product lines of leading home appliance manufacturers - SMEG, FAGOR, LAGERMANIA, NARDI, BISSELL & VENUS from all over the world. It also offered the audience an opportunity to view the exemplary range of freestanding and built-in appliances that Jacky's offers homemakers from the above respective brands. The seminar was held at the Grand Hyatt on November 25.

"The tremendous level of construction activity in the residential sector is clearly evident when driving around the country and the hype regarding all the new houses being built is known to everyone, however most of the decision making regarding home appliances is taking place now as most of these projects near completion," said Ashish Panjabi, Chief Operating Officer, Jacky's Middle East. "Our white goods, specifically the built-in ranges, support the growing freehold property market in the UAE, catering to customers who demand quality and multifunctional home appliances," he said.

According to Suresh Nair, General Manager, Projects & Appliances, Jacky's Middle East LLC, the trend has now shifted from wanting built-in kitchens that had 'appliances that work' to demanding 'high quality appliance brands' in the kitchen that make the kitchen more functional and appealing. Property developers are seeking to partner with companies that can provide total solutions for evolving consumer demands. Nair added "Today's homemakers see their kitchen as a reflection of their personality. Gone are the days when everyone had the same white-coloured free-standing appliances in their kitchen. Stylish, sleek looking appliances have turned your standard kitchen appliances into fashion items and this trend looks set to continue with the growth of the freehold market."

With a large and growing portfolio of western brands, such as SMEG, Fagor, La Germania, Bissell and Nardi, Jacky's is in an enviable position of being able to provide products that are cost effective, contemporary and of superior quality.

Jacky's own brand VENUS has steadily gained a reputation since its launch 12 years ago. Since then VENUS has adopted numerous marketing strategies and gained a strong brand awareness and was nominated as one of the "Brands of the Decade" by Gulf Marketing Review recently.

A number of projects have seen the benefit of awarding the contract of supplying appliances to one company who can supply the entire product range. Jacky's have supplied appliances to a number of such prestigious residential projects including the villas at Abu Dhabi Marina, Madinat Jumeirah and the Al Shamsi Project in Mirdiff. A number of residential properties in Bur Dubai have also been executed and currently carry these exclusive brands.

On the commercial side, Jacky's has supplied appliances to hotel projects for the Le Meridien Group and the Mohammed Bin Haider Group in Sharjah. All these projects have also been executed by Jacky's with SMEG, Fagor, VENUS, Nardi and La Germania products.

Customers' perceptions and their specific requirements have been the central focus of all attempts by the company to enhance the products and services offered. High emphasis is also placed on after sales service - the backbone of any home appliances or electronic brand.

In addition to providing kitchen appliances, skilled personnel from Jacky's will work closely with property developers and designers to ensure smooth and trouble-free installation.