Cyber Gear launches independent division for development of e-branding corporate identity guidelines

According to Sharad Agarwal, CEO of Cyber Gear, "Based on our experience in designing regional web sites for several multinational companies in the Middle East, we see a real need for development of professional e-branding operating manuals that advertising and media organisations can rely on for correctly representing the established brand values in the online world. Cyber Gear is now positioned to provide complete online and print documentation on the use of online visual identity components for brand symbols/logos and collateral advertising material for new media including static, animated and rich media applications."

The online brand style and communications guidelines will reflect the brand positioning statement and brand personality descriptions according to international standards set by leading multinationals in the US and Europe.

A complete online dossier will include defining of online corporate identity for web and email usage, design of advertising material such as
banners, email campaigns and e-releases. Cyber Gear will also provide media information and statistics on regional portals for organisations looking to gain online visibility and generate targeted traffic to their web site on a sustained basis.