Raya wins prestigious Hewlett - Packard Achievement Awards for 2004

The "HP Sales and Service Partner-Corporate & Enterprise, 2004" and "HP Logistics and Service Partner, 2004" were won by Raya Integration and Raya Distribution respectively for achieving the 2004 fiscal year targets and maintaining its edge in the highly competitive marketplace in Egypt.

Commenting on the receipt of the awards, Medhat Khalil, Chairman and CEO, Raya Holding said, "The awards demonstrate Raya's key strengths that have produced outstanding results in 2004. This recognition has reinforced Raya Holding's image in the regional market as a highly qualified and reliable service and distribution partner to HP, capable of implementing its highly complex solutions and meeting its logistic demands."

Raya Integration, won the "HP Sales and Service Partner-Corporate & Enterprise, 2004" award for its contribution in providing outstanding service by achieving service targets and implementing state of the art HP solutions to several strategic projects in Egypt as well as achieving key certifications.

Raya Distribution won the "HP Logistics and Service Partner" award for its outstanding performance in achieving high financial targets and generating the highest revenues in Egypt. Consistent quality data reporting and extensive marketing initiatives and other key landmarks including the successful launch of two new HP products, HP GSM i-PAQ and Tablet PC in the Egyptian Market in 2004 stood in good stead for Raya.

"The HP Achievement Awards are designed to recognise and reward individuals and organisations who have displayed excellence in their performance over the last year," said Ahmed Samy, Regional Manager, Hewlett-Packard Middle East and North Africa. "Raya won the awards in account of their clear strategy, innovative effort, and focussed planning, which resulted in a combined success of depth and breadth of growth, increased sales and customer satisfaction, and overall superior performance."

"Being the recipient of these awards, holds with it a great deal of responsibility and pose some unique challenges for Raya," said Khalil. "We are fully geared to meet these challenges and resolved to hold and expand our ground as the leading distributor and service partner for HP, while at the same time outstripping our financial performance of 2004 in the coming fiscal."

"Egypt is a vital market for HP within the Middle East. It is equally vital that we work there with partners who have a clear, focused strategy and can deliver on the strategy in what is a very challenging environment," said Hazem Bazan, Middle East Manager, Solutions Partners Organisations (SPO). "Raya have clearly met all of these criteria through 2004 and have played an important role in helping HP grow its business in Egypt through the year 2004. They deserve to celebrate their success in 2004 and we look forward to setting a new benchmark of success with them through next year."