Galielo only GDS with access to full inventory and fare content for Pakistan International Airlines

This agreement is made more significant as no other GDS has access to this important content in EMEA at this time.

Middle East countries who will benefit are the GCC countries - UAE, Bahrain, Oman, Qatar, Saudi Arabia and Kuwait.

PIA carries an estimated one million passengers each year throughout EMEA, making it one of largest carriers in the region, and this announcement signals a significant shift in their distribution strategy. This ground breaking agreement means that only Galileo-connected agents will have access to the full range of fares and inventory from PIA through their GDS in EMEA. Importantly, at a time when agents are under increasing pressure to reduce costs and demonstrate value, this agreement ensures that the fares agencies will see on Galileo will be the best available through all of PIA's online and offline sales channels.

Brad Holman, Managing Director EMEA for Cendant TDS said: "This is an incredibly important agreement for Galileo's agency customers. As the only agents in EMEA with access to the full range of PIA content, including web fares, through their GDS, it delivers them a significant competitive advantage at a time when content is becoming the key differentiator in the market. Having access to this content through the Galileo GDS means that they can be confident they are giving their customers the very best PIA fares, whilst at the same time enabling them to manage the booking much more efficiently."

A spokesperson from PIA said: "PIA is delighted to have reached this agreement, as we continue to build on our excellent relationship with Galileo. It is important for us to extend our customer reach by making it easier for travel agents to access our product, including many of the high end and corporate fares previously not available through this vital channel. Galileo has a strong market presence in many of PIA's key markets throughout EMEA, and it is this unrivalled reach combined with their innovative technology and fares solutions that we believe make Galileo the perfect partner."

Galileo-connected agents in Europe, Middle East and Africa will have immediate access to this content from PIA.