palmOne shines as it launches new special edition Silver Zire 72s

Gold is out this year and silver is the latest trend! Recently in Europe and America, silver has become a popular colour choice for cars, fashion and interior design, as it is perceived to be the colour associated with style and success. With the growth in popularity of 'silver' goods, and in time for the holidays, palmOne has released a silver version of its very successful Zire 72 (first launched earlier this year in blue) - a sophisticated looking handheld with impressive multimedia features.

The exciting new Zire 72s is being launched in the Middle East at the up and coming Middle East Smartphone & Wireless Summit, planned for December 5th & 6th, at Emirates Towers Hotel. The summit, which is being sponsored by palmOne, will deal with subjects such as, HotSpots, Wi-fi security, Wimax, PDA's and Smartphones.

Two years ago, palmOne introduced its Zire consumer range of handhelds. Since then the Zire 72 has become an extremely popular addition to the palmOne family. Like the blue Zire 72, the new silver version features a 1.2-megapixel built-in digital camera so users can test their photography skills and catch those special moments on their handheld, an MP3 player for listening to all those favourite tunes on the move, and audio/video capture so users can create their own blockbuster video clip, watch them with family and then email to friends - all on a bright 320 x 320 colour screen.

Francois Bornibus, vice president, palmOne, EMEA, commenting on the new Zire 72s, said: "Silver is stylish, clean and modern and is perceived as a premium colour. Following demand from users, we are delighted to offer the multimedia Zire 72 handheld in silver, in time for those seeking a smart-looking present over the holidays."

The Zire 72s works as hard as it plays. Its multimedia features will brighten any holiday event and when the season is over the handheld will remain a powerful tool for business users and students alike. The Zire 72s enables users to create and edit Word- and Excel- compatible files, whilst Bluetooth(R) wireless technology makes it easy to share files and get wireless email and Internet access.