Mercedes-Benz S-Class continues to be world's best-selling premium automobile

"Despite increasingly intense competition, the S-Class continues to be the Middle East's best-selling luxury sedan," says Johannes Fritz, Director, Sales and Marketing, Mercedes Car Group, Dubai. "With sales of approximately 26,000 units since 1999, the S-Class is the region's favourite luxury sedan with a range from the new entry-level S280 to the powerful S600 AMG and continues to be the top contributor to our positive passenger car sales results."
Worldwide, the S-Class enjoys a level of customer loyalty that is absolutely unrivaled throughout worldwide markets in the automotive industry.

It achieves the highest loyalty in Japan (84 percent), followed by Western Europe (73 percent) and the U.S. (66 percent).

In terms of passenger-car safety development, the S-Class plays an outstanding role as a trendsetter for the entire auto industry. Its pioneering advances in the area of passive safety include the ABS anti-lock braking system, which made its debut in the S-Class in 1978.

In 1981, airbags and belt tensioners were offered in this production series for the first time. Groundbreaking concepts for dynamic handling such as ASR, ESP and AIRMATIC followed. The latest series S-Class includes more than 30 new developments, for which a total of 340 patents have been registered. The PRE-SAFE occupant protection system in particular, which recognises potential accidents in advance and can activate preventive protection measures, heralds a new era of vehicle safety. The entire spectrum of unique features of the S-Class has been honoured with numerous national and international awards.