British Airways - first airline to launch integrated on-line offering to customers across GCC

"We are particularly pleased to be the first airline across the GCC to launch a wholly integrated online product to our customers. The facilities available offer a complete package of simple, quick and effective tools to minimise the time and cost involved when travelling," says Steve Harrison, British Airways Area Manager, Middle East, North Africa and Central Asia.

As the only online airline to assist customers with their pre-departure requirements, ba.com enables British Airways customers to take control of their travel arrangements. The website not only helps customers find a destination at a price that suits them, but also allows them to book and pay online for their ticket, all from the comfort of their own home or office.

By using ba.com, customers can enjoy more control, convenience and benefit from the variety of services that the website provides. These services enable customers to plan their trip from start to finish.

"The Gulf Region has become an advanced market and we believe that customers deserve a sound and reliable method of planning and managing their travel arrangements. We feel that by using ba.com our customers can really benefit from excellent products and services that British Airways has to offer," concluded Mr. Harrison.

Globally, ba.com is highly utilised with more than a quarter of a million people visiting the website every day.

With more than a quarter of British Airways' customers visiting the website before they fly, a third of all customers providing immigration information before they reach the airport and nearly 500,000 customers checking in online, this is undoubtedly the next generation of the flying experience.