Branding guru highlights social significance of Seef for Bahrain

His talk highlighted the Seef culture that changed the face of the retail scene in Bahrain and the importance of retail on the Bahraini community, and encouraged retailers to celebrate the entity they work and exist in.

The event, dedicated to honoring excellence of Retailers at Seef Mall, took place at the Crowne Plaza Hotel. The evening showcased the award winners, a performance by the band Sheer Magic, a speech from the host of the evening, Paul de Nicola, CEO of Seef Properties, and a special motivational address by Vahid.

Vahid Associates in the past one year has worked closely with Seef Properties for their various promotions and events and Vahid Mehrinfar was asked to speak not only for his inspirational speaking skills, but also for his deep understanding of Seef Mall.

"Seef is more than just a mall or a consumer arcade... it's a vivid manifestation of Bahrain's contemporary culture. Seef has provided a stage for people to come together without inhibitions of class or creed and thus allowing for behavioral patterns to emerge, paving the way for the Bahraini consumer to fulfill his or her aspirations. It is under this sociological phenomenon that retailers have been enabled to excel and add to that movement which is Seef," explained Vahid Mehrinfar in his speech.