Pure Gold collections moving fast at IJD

The glittering new range of Pure Sparkle is with diamonds cast in 18 carat white and yellow gold. Launched to meet the growing needs of the festive season, the collection is affordable and has three different segments.

In addition, Pure Gold is also selling their other range of jewellery including their exclusive Italian range, and their unique designs and large variety is luring visitors of the IJD exhibition.

"It's our first time participation in the IJD and we have had very good response so far," said Karim Merchant, Managing Director of Pure Gold. "Our new range Pure Sparkle, deserves a fitting launch and that's why our participation in the IJD complements our efforts in launching the glittering new range," said Mr. Merchant describing their objective of participating in the IJD.

In an effort to increase the popularity of diamond jewellery, Pure Gold is participating at the IJD for the first time and to promote the Pure Sparkle range is offering full value exchange facility.

The efforts of Pure Gold to popularise the trendy jewellery with diamonds gets a boost with this unique exchange offer, which means that one can wear their favorite diamond ring or pendant for as long as they like and then after a while exchange it for a new piece.

Pure Sparkle designs are unique with diamonds, specially catering to the wide array of clients in the Middle East. Expert asserters use hand picked diamonds to add luster and glitter to the modern designs that are synonym with Pure Gold brand.

Another unique advantage of this total exchange facility is that you don't have to worry about the person not liking the design. The trendy designs of Pure Gold have an option to appeal to every one, and for those hard-to-please hearts, they can always come and exchange their "gift" items with another design of their choice.

Pure Gold is the fastest growing jewellery house in the UAE with multiple outlets since their start in 1989. With plans to open one outlet every month, Pure Gold intends to have additional 35 stores all over the UAE by 2006.
Top of the line international brands participate regularly at the IJD and through Dubai reach out to a high profile target audience of trade buyers as well as affluent private buyers with enormous purchasing power and a keen preference for top class jewellery.

The world's premier products and exhibits including cut and uncut gemstones, gold, platinum and silver jewellery, gem-set, precious and semi-precious jewellery, precious stones, semi-precious stones, bullion, antique jewellery, branded costume jewellery, branded watches and clocks, silverware, part finished jewellery, packaging and display materials and manufacturing tools and machinery are exhibiting in Dubai during the five-day event that concludes on December 10th.